Argo Concepts, a custom footwear manufacturer that often transforms popular sneaker models by infusing them with unconventional elements, recently adapted a pair of adidas and Kanye West's iconic YEEZY BOOST 350 V2s.
Instead of the flexible woven material that usually comprises the uppers of the sneakers, Argo Concepts' custom versions feature a transparent synthetic material that gives them an even more modern look.
In order to ensure that the original design of the sneakers is maintained, Argo Concepts paints parts of the uppers in gray and red, with the latter color used to mark the name of the model. Finishing off the sneakers are two-toned laces, as well as textured soles that are colored an off-white hue.
Key Themes Behind This Trend
- Transparent Sneakers
- Disruptive innovation opportunity: Develop transparent sneakers using unconventional materials to create a modern and unique look.
- Custom Footwear Manufacturing
- Disruptive innovation opportunity: Offer customization services for popular sneaker models, infusing them with unconventional elements for a personalized and standout design.
- Textured Soles
- Disruptive innovation opportunity: Introduce textured soles with unique colors to enhance the visual appeal and individuality of sneakers.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Incorporate transparent sneakers into fashion retail stores, catering to customers seeking unique and modern footwear options.
- Customization Services
- Disruptive innovation opportunity: Create a niche market for custom footwear manufacturing, offering personalized and unconventional designs to fashion enthusiasts.
- Footwear Manufacturing
- Disruptive innovation opportunity: Experiment with unconventional materials and textures, such as transparent synthetics and textured soles, to revolutionize sneaker design and production.
