The newest lingerie lookbook from Playful Promises features a face that will be familiar to fans of RuPaul's Drag Race. Season seven winner Violet Chachki is at the center of the photos of the vintage-inspired Bettie Page by Playful Promises garments, making her one of the first drag queens to ever star in a lingerie campaign. At the same time, the brand is setting itself apart with its stance on inclusivity. For Chachki, Bettie Page was an icon that played a huge part in shaping the drag character that she is today.
Several other drag queens who appeared on RuPaul's Drag Race are now being featured in brand campaigns; muun's 'None Fits All' mattress ad stars Jinkx Monsoon and Milk was recently selected as the face of Madonna's MDNA SKIN.
What Makes This Trend Stand Out
- Inclusive Brand Campaigns
- Opportunity for brands to feature diverse and inclusive individuals, such as drag queens, in their marketing campaigns.
- Drag Queens in Fashion
- Emerging trend of drag queens becoming prominent figures in the fashion industry, representing unique and non-traditional beauty standards.
- LGBTQ Representation in Advertising
- Growing demand for authentic LGBTQ representation in advertising, creating opportunities for brands to connect with diverse consumer segments.
Sectors Adopting This
- Fashion
- Fashion industry can leverage drag queens as ambassadors and models to challenge traditional beauty norms and reach new audiences.
- Beauty
- Beauty industry has an opportunity to collaborate with drag queens to promote inclusivity and diversity in their product campaigns.
- Advertising
- Advertising industry can tap into the power of drag queens as influential figures to create impactful and authentic campaigns.
