The newest lingerie lookbook from Playful Promises features a face that will be familiar to fans of RuPaul's Drag Race. Season seven winner Violet Chachki is at the center of the photos of the vintage-inspired Bettie Page by Playful Promises garments, making her one of the first drag queens to ever star in a lingerie campaign. At the same time, the brand is setting itself apart with its stance on inclusivity. For Chachki, Bettie Page was an icon that played a huge part in shaping the drag character that she is today.
Several other drag queens who appeared on RuPaul's Drag Race are now being featured in brand campaigns; muun's 'None Fits All' mattress ad stars Jinkx Monsoon and Milk was recently selected as the face of Madonna's MDNA SKIN.