Explorer Activation

Tourism brands host immersive activations that aim to inspire travel

Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness.
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
105,945 Total Clicks
Jan 16 - Aug 17
This Year and Average
Featured Examples
Travel-Themed Selfie Walls - The #DeltaDatingWall Presents a Photo-Op for Online Daters
SCORE 7.2
This Year and Warm 1,281 Clicks Pub: Jun 9, 17
Travel-Themed Selfie Walls
The #DeltaDatingWall Presents a Photo-Op for Online Daters
In the hopes of making the most of free social media marketing, many brands are setting up branded selfie walls to increase their reach online. Delta is now targeting a very specific group—singles [More]
Commuter-Delight Brand Events - This Celebrity Cruises Activation Delighted Consumers on Blue Monday
SCORE 5.6
Warm 4,026 Clicks Pub: Jan 25, 16
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
A recent brand activation from travel brand Celebrity Cruises sought to provide busy commuters with moments of delight on so-called Blue Monday 2016. Considered the “saddest” day of the... [More]
Vacation-Inspired VR Events - This Kayak Pop-Up Transported People to Miami Via VR
SCORE 5.8
Warm 7,043 Clicks Pub: Jan 20, 16
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Held on Blue Monday, the day science has determined to be the “saddest” day of the year, this intriguing VR event for travel booking platform Kayak transported individuals from London to... [More]
Cruise-Inspired Dining Events - Celebrity Cruises' Taste of London Activation is Travel-Themed
SCORE 4.5
This Year and Average 168 Clicks Pub: Jun 14, 17
Cruise-Inspired Dining Events
Celebrity Cruises' Taste of London Activation is Travel-Themed
Celebrity Cruises’ Taste of Travel event is the brand’s fifth consecutive partnership with Taste of London, an expo spotlighting the finest dining that the city has to offer. Inspired by... [More]
Scent-Based Travel Agencies - Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
SCORE 5.6
This Year and Warm 219 Clicks Pub: May 19, 17
Scent-Based Travel Agencies
Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
Travel agencies typically rely on vivid descriptions and enticing images to capture the essence of popular destinations, but Thalys decided to take a different approach to inspiring world travel... [More]
State Tourism Popup Campaigns - Minnesota in a Box Brings the State's Tourism to the Tourists
SCORE 2.5
Untested 150 Clicks Pub: Jul 28, 16
State Tourism Popup Campaigns
Minnesota in a Box Brings the State's Tourism to the Tourists
Explore Minnesota Tourism decided to take a different approach to traditional tourism advertising with the Minnesota in a Box campaign. The campaign instead brings the state’s tourism to... [More]
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