Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness.
Workshop Question - What elements of your product could be better grasped by consumers through a hands-on experience such as a brand activation?
Trend Themes
1. Immersive Activations - Tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education, often leveraging tech tools such as virtual reality.
2. Interactive Microsites - Hawaii Tourism Authority launches an interactive microsite that boasts facial recognition software and drone footage, as an attempt to attract a younger audience to the region, which is an example of how strong online tactics can sway a targeted demographic.
3. Mobile Ad Campaigns - Travel Texas launched an ad campaign with 360-degree smartphone ads that resulted in a 25% increase in non-Texas residents coming to the state, demonstrating the potential for mobile ads to not only reach younger generations but to also get consumers to make purchases.
Industry Implications
1. Tourism - Immersive activations, interactive microsites, and mobile ad campaigns present new ways for tourism brands to inspire consumer travel, attract younger audiences and increase engagement and visitation rates.
2. Marketing - Interactive microsites and mobile ad campaigns show how strong online tactics can influence targeted demographics and increase engagement rates and product purchases.
3. Technology - The integration of virtual reality, facial recognition software and drone footage in immersive activations and microsites showcase the potential of technology to enhance consumer experiences and engagement across various industries.
5 Featured, 43 Examples:
102,009 Total Clicks
Date Range:
Aug 17 — Nov 19
Trending:
Warm
Consumer Insight Topics:
