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Explorer Activation

Tourism brands host immersive activations that aim to inspire travel

Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness.
Workshop Question - What elements of your product could be better grasped by consumers through a hands-on experience such as a brand activation?
5 Featured, 44 Examples:
74,002 Total Clicks
Date Range:
Aug 17 — Nov 19

Featured Examples

VR Graffiti Activations
VR Graffiti Activations
The Las Vegas Tourism Board Created a Virtual Experience to Boost Visits
To inspire people in London to book a trip to Las Vegas, the Las Vegas tourism board created a VR graffiti activation with the artist ‘Insa.’ As part of a three-day activation in London,... MORE
City-Themed Festival Activations
City-Themed Festival Activations
The UK's Culture Trip is Introducing Itself to the USA at SXSW
The UK’s Culture Trip describes itself as a “global hyper-growth startup operating in travel, media and entertainment” and it plans to introduce itself to North America at this year&... MORE
Immersive Mobile Ad Campagins
Immersive Mobile Ad Campagins
Travel Texas Launched an Ad Campaign with 360-Degree Smartphone Ads
Travel Texas is an agency that works to increase tourism in the state. Recently, it launched its ‘Travel Texas 2019’ ad campaign, which featured a 360-degree smartphone ad. The... MORE
play_circle_filled Holographic Travel Kiosks
Holographic Travel Kiosks
KLM's 'Take-off Tips' Connects Travelers with 3D Facial Scans
It’s no secret that getting insights from locals can lead to some of the best travel experiences and to tap into this idea, KLM Royal Dutch Airlines set up holographic travel kiosks called &#... MORE
play_circle_filled Wanderlust-Targeting Interactive Microsites
Wanderlust-Targeting Interactive Microsites
Hawaii Tourism Authority Uses a Multi-Media Approach
In an attempt to attract a younger audience to the region, the Hawaii Tourism Authority launches an interactive microsite that boasts facial recognition software and drone footage. The location-... MORE

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