Betterment Branding

Mid-Millennials feel the pressure of adulthood and seek methods of growth

Implications - It's no secret that Millennials prioritize personal growth and experience over affluence and material goods. This is particularly urgent among Mid-Millennials who feel adulthood fast approaching, and are thus doubling down on efforts to make positive changes to the self. This can be implemented in all aspects of life, from financial literacy to the workplace.
SCORE 7.7
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45,089 Total Clicks
Mar 15 - Aug 17
This Week and Warm
MarketingLifestyle
Featured Examples
Personal Goal-Setting Platforms - 'BurnTheBoats' Lets Users Set Goals to Share with Their Network
SCORE 7.8
This Quarter and Hot 1,001 Clicks Pub: Jun 30, 17
Personal Goal-Setting Platforms
'BurnTheBoats' Lets Users Set Goals to Share with Their Network
It’s proven that sharing goals with friends is a great way to help keep you motivated when you aren’t feeling up to the task, which is exactly what the ‘BurnTheBoats’ helps... [More]
In-Store Meditation Spaces - Lululemon Opened an Area for 'Mindfulosophy' Within Its NYC Store
SCORE 9.2
This Month and V. Hot 837 Clicks Pub: Jul 22, 17
In-Store Meditation Spaces
Lululemon Opened an Area for 'Mindfulosophy' Within Its NYC Store
A growing consumer desire for peace of mind has created a heightened demand for all sorts of meditation spaces, including everything from mobile booths to dedicated meditation studios. Now, Lululemon [More]
Social Betterment Groups - Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
SCORE 6.1
Warm 2,405 Clicks Pub: Mar 18, 15
Social Betterment Groups
Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
Founded on collaboration, camaraderie and inspiration, the Ivy Clubs is a social organization aimed at building a better world. The membership-only club puts a focus on social, intellectual and... [More]
Mystery Adventure Travel Websites - The Jubel Adventure Travel Website Creates Randomized Trips
SCORE 6.7
This Year and Warm 729 Clicks Pub: Dec 5, 16
Mystery Adventure Travel Websites
The Jubel Adventure Travel Website Creates Randomized Trips
Jubel is an adventure travel website that enables users to plan a trip without having to even pinpoint where they want to go specifically. Focusing on creating mystery vacations, Jubel works by... [More]
Motivational Workplace Feedback Platforms - 'Tap My Back' Enables Peer-to-Peer Recognition
SCORE 4.3
This Quarter and Average 98 Clicks Pub: Jun 12, 17
Motivational Workplace Feedback Platforms
'Tap My Back' Enables Peer-to-Peer Recognition
Keeping team members motivated and appreciated is key to ensuring they stay with your company, so the ‘Tap My Back’ platform is intended to offer users a way to provide consistent... [More]
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