Category
Lifestyle
Assisted Choices
Trend cluster
Category
Betterment
Branding
Young Millennials feel the pressure of adulthood and seek ways to prepare.
4.7
Trend score
Trend
What is the Betterment Branding trend?
Betterment Branding: It's no secret that Millennials prioritize personal growth and experience over affluence and material goods. This is particularly urgent among Mid-Millennials who feel adulthood fast approaching, and are thus doubling down on efforts to make positive changes to the self. This can be implemented in all aspects of life, from financial literacy to the workplace.
Trend themes
Themes within the Betterment Branding trend
Three behaviours holding the trend together01
Personal Growth Prioritization
Millennials prioritize personal growth and experience over affluence and material goods, leading to opportunities for businesses to offer products and services that facilitate self-improvement.
02
Peer-to-Peer Recognition
Platforms like 'Tap My Back' offer opportunities for employees to provide instant recognition and motivation to their peers without taking too much time out of their routine, filling the gap left by company protocols that limit feedback and recognition to certain times of the year.
03
Mystery Adventure Travel
Services like Jubel create personalized travel experiences without having to pinpoint a specific destination, providing a solution for travelers who want to focus more on the experience and less on the details.
Industry implications
What the Betterment Branding trend means for industry
Where the trend changes the playbookFor
Wellness and Personal Development
Industries related to wellness and personal development can take advantage of the growing consumer desire for personal growth and experience.
For
HR and Employee Engagement
Industries related to HR and employee engagement can utilize peer-to-peer recognition platforms like 'Tap My Back' to foster a more motivated and appreciated workforce.
For
Travel and Tourism
Industries related to travel and tourism can employ mystery adventure travel services like Jubel to create personalized travel experiences without having to pinpoint a specific destination.
Workshop question
In what ways are you encouraging your customer to practice mindfulness and self-care?
Trend signals
Trend signals for Betterment Branding
Trend score 4.7 out of 10, from popularity 70%, activity 62%, freshness 8%.
Popularity70%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Betterment Branding trend
5 featured examples from Mar 19, 2015 to Jul 22, 2017CategoryLifestyle
Personal Goal-Setting Platforms
'BurnTheBoats' Lets Users Set Goals to Share with Their Network
Personal goal-setting platforms are disrupting the health and wellness industry by providing users with an accessible tool to set and track fitness goals.
CategoryBusiness
In-Store Meditation Spaces
Lululemon Opened an Area for 'Mindfulosophy' Within Its NYC Store
Opportunities for stores to attract new customers and differentiate themselves by offering in-store meditation spaces.
CategoryLifestyle
Social Betterment Groups
Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
Social organizations like Ivy Clubs can leverage collaborative innovation and create a platform for social, intellectual, and cultural endeavors.
CategoryWorld
Mystery Adventure Travel Websites
The Jubel Adventure Travel Website Creates Randomized Trips
Disruptive innovation opportunity: Develop platforms and services that offer personalized and spontaneous travel planning solutions.
CategoryTech
Motivational Workplace Feedback Platforms
'Tap My Back' Enables Peer-to-Peer Recognition
The 'Tap My Back' platform can disrupt the human resources industry by offering a digital solution for instant peer recognition and motivation.
