Gluten-Free Convenience

Brands Turn Once-Rare Gluten Restrictions into Accessible Diets

Where gluten-free dieting was once specific to those with celiac disease, it has since become a marketing tool that seeks to convey the health benefits of a multitude of food items. A manifestation of this shift is that gluten-free foods are now offered in convenient, pre-packaged forms. This shift is indicative of consumers' tendency to appreciate marketing-induced fads, without having to expend their energy in seeking them out.
SCORE 4.8
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63,409 Total Clicks
Jul 16 - Mar 18
This Quarter and Mild
MarketingLifestyleFoodHealth
Featured Examples
Cauliflower-Powered Snacks - From the Ground Up's Pretzels and Crackers Feature Cauliflower Powder
SCORE 9
This Quarter and V. Hot 2,632 Clicks Pub: Mar 13, 18
Cauliflower-Powered Snacks
From the Ground Up's Pretzels and Crackers Feature Cauliflower Powder
From the Ground Up is a new line from Halen Brands that introduces consumers to better-for-you snack products powered by vegetables. The new product line is set to include pita chips, pretzels and... [More]
Crispy Pork Shoulder Snacks - EPIC Provisions' 'Maple Bacon Pork Cracklings' are Paleo and Organic
SCORE 3.9
Mild 249 Clicks Pub: Jan 26, 17
Crispy Pork Shoulder Snacks
EPIC Provisions' 'Maple Bacon Pork Cracklings' are Paleo and Organic
EPIC Provisions, a brand that offers 100% organic, non-gmo, and Paleo products recently updated its range to feature artisanal snack options. The company’s products are also pastured,... [More]
To-Go Halal Sandwiches - URBANeat Makes Globally Inspired Grab-and-Go Sandwiches
SCORE 2.9
This Year and Mild 215 Clicks Pub: Aug 8, 17
To-Go Halal Sandwiches
URBANeat Makes Globally Inspired Grab-and-Go Sandwiches
Piri Piri Chicken, Bombay Chicken and Chicken Salad are three of the pre-made halal sandwich options offered by URBANeat, all of which have been officially approved by the Halal Authority Board.... [More]
Frozen Gluten-Free Sandwiches - These Stuffed Sandwiches are a Convenient Gluten-Free Snack Option
SCORE 1.6
Untested 320 Clicks Pub: Jul 5, 16
Frozen Gluten-Free Sandwiches
These Stuffed Sandwiches are a Convenient Gluten-Free Snack Option
Gluten-Free Delights recently debuted a line of stuffed sandwiches that are specially made for consumers following a gluten-free diet. In recent years, there has been a growing demand for products... [More]
Potato-Based Sandwich Wraps - The BFree Gluten-Free Sweet Potato Wraps are a Healthy Alternative
SCORE 2.6
Mild 220 Clicks Pub: May 23, 17
Potato-Based Sandwich Wraps
The BFree Gluten-Free Sweet Potato Wraps are a Healthy Alternative
Coming as an alternative product for those who are looking to avoid traditional bread options, the BFree Gluten-Free Sweet Potato Wraps are a delicious way to craft a wrap without having to worry... [More]
Flavorful Deli Meat Packages - The Patrick Cudahy Lunch Packs Make Multiple Sandwiches
SCORE 1.9
Untested 210 Clicks Pub: Apr 15, 17
Flavorful Deli Meat Packages
The Patrick Cudahy Lunch Packs Make Multiple Sandwiches
Meat and protein are a main focus for many consumers, which is why many brands are responding in kind of products like the Patrick Cudahy Lunch Packs. Coming in all-new ingredient and flavor options,... [More]
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