Brands Turn Once-Rare Gluten Restrictions into Accessible Diets
Where gluten-free dieting was once specific to those with celiac disease, it has since become a marketing tool that seeks to convey the health benefits of a multitude of food items. A manifestation of this shift is that gluten-free foods are now offered in convenient, pre-packaged forms. This shift is indicative of consumers' tendency to appreciate marketing-induced fads, without having to expend their energy in seeking them out.
Workshop Question - What is one product or service that your brand markets to a niche demographic? How could you position that product or service to be more convenient and attainable?