From the Ground Up's Pretzels and Crackers Feature Cauliflower Powder

 - Mar 13, 2018
References: ftgusnacks & projectnosh
From the Ground Up is a new line from Halen Brands that introduces consumers to better-for-you snack products powered by vegetables.

The new product line is set to include pita chips, pretzels and crackers made with alternative flours such as lentil or cassava, as well as cauliflower, broccoli or vegetable blend powders. Targeting the consumer who is looking to make better-for-you purchases, the brand's products offer healthier options to popular products in their respective categories—while the cheddar-flavored Cauliflower Crackers aim to challenge Cheez-It crackers, the Cauliflower Pretzels offer a healthier take on Rold Gold pretzels.

Over the past few years, cauliflower has transformed from just a cruciferous vegetable to a versatile gluten-free substitute for bread, rice and even traditional pizza crusts.