Whimsical Excursion

Pop culture franchises take center stage with themed family cruises

Implications - With parents looking for travel packages that provide entertainment options for the whole family, cruise brands are leveraging iconic pop cultural franchises to create once-in-a-lifetime family vacations that take escapism to the next level with fantasy and fairy-tale themes. This progression highlights the continued influence of the nostalgia cycle on travel and specifically, among parents and within the realm of family travel.
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,030 Total Clicks
Jan 16 - Aug 17
New and Warm
Pop CultureWorldMarketingTravel
Featured Examples
Sci-Fi Cruise Experiences - Disney's 'Star Wars Day at Sea' Features Themed Food and Events
SCORE 6.7
Warm 1,236 Clicks Pub: Jan 19, 16
Sci-Fi Cruise Experiences
Disney's 'Star Wars Day at Sea' Features Themed Food and Events
Those who have yet to see Star Wars: The Force Awakens can experience Disney Cruise Lines’ ‘Star Wars Day at Sea’ event. The on-board experience is a sci-fi lover’s dream and... [More]
Fantasy-Themed Cruise Stops - Adventures by Disney Now Has a Beauty and the Beast Themed Offer
SCORE 7.6
This Year and Hot 838 Clicks Pub: Mar 23, 17
Fantasy-Themed Cruise Stops
Adventures by Disney Now Has a Beauty and the Beast Themed Offer
Adventures by Disney is further capitalizing on the buzz around the brand’s recent live action Beauty and the Beast release, and has decided to offer river cruises that are inspired by the... [More]
Cruise Ship Water Parks - Dr. Seuss WaterWorks is a Whimsical Water Park Aboard the Carnival Horizon
SCORE 6.9
This Quarter and Warm 433 Clicks Pub: Jun 14, 17
Cruise Ship Water Parks
Dr. Seuss WaterWorks is a Whimsical Water Park Aboard the Carnival Horizon
While Carnival Cruises has had a partnership with Dr. Seuss since 2013, now the company is taking the collaboration to the next level with the debut of the Dr. Seuss WaterWorks park aboard the... [More]
Cruise Ship Tea Parties - Disney Cruise Line's 'Royal Court Royal Tea' Features Iconic Characters
SCORE 4.9
This Quarter and Average 186 Clicks Pub: Jun 14, 17
Cruise Ship Tea Parties
Disney Cruise Line's 'Royal Court Royal Tea' Features Iconic Characters
Disney Cruise Line’s ‘Royal Court Royal Tea’ is an afternoon tea service that is hosted by iconic characters like Cinderella. The fairy-tale themed event is hosted inside of a... [More]
Disney Character Deck Parties - Disney Cruises' Marvel Day at Sea Brings Marvel Characters to Life
SCORE 4.1
This Quarter and Average 319 Clicks Pub: Jun 14, 17
Disney Character Deck Parties
Disney Cruises' Marvel Day at Sea Brings Marvel Characters to Life
For children and their families who are fans of Marvel’s big-screen heroes, Disney Cruises has created a fun event called ‘Marvel Day at Sea.’ With everything from deck parties to... [More]
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