Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Independent
Essential
Gen Z demands additional education, creating new, teen-friendly resources.
2.0
Trend score
Trend
What is the Independent Essential trend?
Independent Essential: The desire for more education on essential, yet under-discussed topics such as sexual health or finance is echoed by both members of Generation Z and their parents alike. Educational resources that are explicitly teen-friendly by way of medium or messaging are manifesting as a result. This solidifies the idea that Generation Z is not a complacent youth generation, but one that thinks deeply about their future and potential success.
Trend themes
Themes within the Independent Essential trend
Three behaviours holding the trend together01
Youth-centered education
Generation Z's desire for additional education on essential yet under-discussed topics and their parents' readiness to support this are manifesting as mediums or messaging that explicitly prioritize the teen audience.
02
Gamification of education
'Pennybox' and the Assassins Creed Discovery Mode are examples of how edtech companies are looking at making education more interactive and attention-holding by incorporating gaming mechanisms into their products.
03
Interactive learning aids
Chatbots like Tinker Bot and the NYC Health & Hospitals campaign are demonstrating how conversational language is being harnessed to help users learn and explore topics more casually, without the need for constant searches.
Industry implications
What the Independent Essential trend means for industry
Where the trend changes the playbookFor
Education
Edtech companies can utilize these trends to create innovative platforms or products to provide education and training to students and professionals of all ages while satisfying their growing need for flexibility, user-friendliness, interactivity, and personalization.
For
Women's health and reproduction
Reproductive rights zines like reprorightszine can be developed to educate women about their reproductive rights, encouraging them to exercise control over their bodies and promote gender equality.
For
Travel and tourism
Assassins Creed Discovery Mode is a key example of the ways video games, virtual reality, and augmented reality technology can be applied to create unique, safe, and immersive travel experiences that allow people to explore world history and culture in unprecedented ways.
Workshop question
How are you closing the information gap for consumers who are seeking more knowledge?
Trend signals
Trend signals for Independent Essential
Trend score 2.0 out of 10, from popularity 28%, activity 24%, freshness 8%.
Popularity28%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Independent Essential trend
5 featured examples from Jul 23, 2016 to Feb 15, 2018CategoryTech
Interactive Learning Chatbots
'Tinker Bot' Uses Facebook Messenger to Help Users Learn
The rise of interactive learning chatbots like 'Tinker Bot' presents opportunities for the education technology industry to develop innovative tools and platforms for digital lear…
CategoryPop Culture
Reproductive Rights Zines
The Free Zine Initiative Aims to Educate Women About Reproductive Rights
Opportunities for healthcare brands to leverage zines and accessible education to empower and educate women on their reproductive health.
CategorySocial Media
Sex Education Emojis
NYC Health & Hospitals Campaign Uses Emojis to to Teach About Sex Ed
The healthcare industry can use sex education emojis to improve outreach and engagement with younger patient populations in areas such as sexual health and preventative care measu…
CategoryTech
Educational Video Game Updates
Assassins Creed Discovery Mode Teaches Players Egyptian History
Opportunity for video game developers to create educational video game experiences that blend entertainment with learning.
CategoryTech
Gamified Educational Finance Apps
'Pennybox' Can Teach Kids Money in a Fun, Social Way
The EdTech industry has the opportunity to create more gamified educational apps that assist in teaching financial literacy and money management skills.
