Expertise Accessibility

Brands who tap micro-influencers for creative establish authenticity

Implications - Millennials have made authenticity a top priority for brands across categories. The new definition of authenticity, however, goes beyond aligning with certain causes and into using the right language. Utilizing micro-influencers to not just serve as the face of a brand, but control the creative, ensures attentive advocacy for younger Millennial groups.
SCORE 7.9
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92,242 Total Clicks
Sep 16 - Aug 17
This Week and Warm
Marketing
Featured Examples
Meme-Inspired Fashion Ads - Gucci Partners with Viral Meme-Makers for a New Set of Creative Ads
SCORE 9.2
This Year and V. Hot 5,148 Clicks Pub: Mar 22, 17
Meme-Inspired Fashion Ads
Gucci Partners with Viral Meme-Makers for a New Set of Creative Ads
Italian luxury brand Gucci recently launched an excellent new advertising effort that sees meme-inspired ads presented on the Instagram platform and in a stunning interactive layout on the Digital... [More]
Male Body-Positive Photography - The Everyman Project Empowers All Men to Feel Confident
SCORE 7.9
This Quarter and Hot 659 Clicks Pub: Jun 28, 17
Male Body-Positive Photography
The Everyman Project Empowers All Men to Feel Confident
Many people instinctually believe that the body-positive movement applies more to women, but the Everyman Project hopes to change this perception and empower men to feel great about themselves.... [More]
Provocative Body Positivity Ads - The Newest 'Addition Elle' Campaign Stars Famed Plus-Size Models
SCORE 6
This Year and Warm 1,524 Clicks Pub: Sep 14, 16
Provocative Body Positivity Ads
The Newest 'Addition Elle' Campaign Stars Famed Plus-Size Models
While most of the fashion industry changes its body standards at an extremely slow place, retailer ‘Addition Elle’ rejects this notion with a star-studded cast of plus-size models who... [More]
Guru-Influenced Inclusive Foundations - Jackie Aina Will Help to Create New Too Faced Foundations
SCORE 5.9
This Week and Warm 61 Clicks Pub: Aug 8, 17
Guru-Influenced Inclusive Foundations
Jackie Aina Will Help to Create New Too Faced Foundations
Jackie Aina, a popular beauty vlogger who’s well-known for her honest product reviews, recently shared on Instagram that she’d be working on a variety of new Too Faced foundations that... [More]
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