Brands who tap micro-influencers for creative establish authenticity
Implications - Millennials have made authenticity a top priority for brands across categories. The new definition of authenticity, however, goes beyond aligning with certain causes and into using the right language. Utilizing micro-influencers to not just serve as the face of a brand, but control the creative, ensures attentive advocacy for younger Millennial groups.
Workshop Question - What is one thing your brand controls internally that could be handed off to external experts? How could this improve your overall image?
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Sep 16 — Aug 17
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