Jackie Aina, a popular beauty vlogger who's well-known for her honest product reviews, recently shared on Instagram that she'd be working on a variety of new Too Faced foundations that will make the brand more accessible to consumers.
More specifically, Aina will help the brand to expand its range of Born This Way foundations by coming up with new shades that will better suit consumers with deep skin tones. Although the foundation already comes in 24 different shades, Aina will ensure that there's more selection for consumers who have trouble finding a shade that matches their unique undertones.
As Aina has always been critical of brands whose products don't suit consumers with dark skin tones, her influence over the new Too Faced foundations shows that vloggers and other beauty influencers have the power to positively impact industry decisions.
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