Spiked retro soda flavors offer the ultimate nostalgic indulgence
Implications - Consumers are embracing drinkable nostalgia in the form of retro sodas spiked for the ultimate escape from "adulting." Also highlighting the desire for familiar flavors in adventurous formats, this progression speaks to the role nostalgia can play in the contemporary pursuit of meaning in everyday experiences such as eating and drinking.
Workshop Question - What elements of nostalgia can you consider incorporating into the experience of your product?
Trend Themes
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Drinkable Nostalgia — Consumers are embracing nostalgia in the form of retro sodas spiked with alcohol.
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Fruity Alcoholic Drinks — Alcoholic fruit sodas, such as grape and cherry, are gaining popularity among consumers seeking sweet beverages with a hint of nostalgia.
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Artisanal Boozy Sodas — Brands are introducing artisanal boozy sodas as a flavorful alternative to beer for health-conscious consumers who prefer lighter, sweeter drinks.
Industry Implications
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Beverage — The beverage industry can capitalize on the growing trend of nostalgic and fruity alcoholic sodas.
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Craft Brewing — Craft brewers can incorporate botanicals and natural flavors to create unique alcoholic soda flavors that appeal to adventurous consumers.
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Marketing and Advertising — Companies can use retro revival concepts, such as the use of old-school glass bottles, to attract older consumers seeking nostalgia and younger consumers drawn to the retro look and feel.
6 Featured, 40 Examples:
86,937 Total Clicks
Date Range:
Jul 16 — Aug 17
Trending:
Average
Consumer Insight Topics:
