Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nostalgic
Libation
Spiked retro soda flavors offer the ultimate nostalgic indulgence.
3.5
Trend score
Trend
What is the Nostalgic Libation trend?
Nostalgic Libation: Consumers are embracing drinkable nostalgia in the form of retro sodas spiked for the ultimate escape from "adulting." Also highlighting the desire for familiar flavors in adventurous formats, this progression speaks to the role nostalgia can play in the contemporary pursuit of meaning in everyday experiences such as eating and drinking.
Trend themes
Themes within the Nostalgic Libation trend
Three behaviours holding the trend together01
Drinkable Nostalgia
Consumers are embracing nostalgia in the form of retro sodas spiked with alcohol.
02
Fruity Alcoholic Drinks
Alcoholic fruit sodas, such as grape and cherry, are gaining popularity among consumers seeking sweet beverages with a hint of nostalgia.
03
Artisanal Boozy Sodas
Brands are introducing artisanal boozy sodas as a flavorful alternative to beer for health-conscious consumers who prefer lighter, sweeter drinks.
Industry implications
What the Nostalgic Libation trend means for industry
Where the trend changes the playbookFor
Beverage
The beverage industry can capitalize on the growing trend of nostalgic and fruity alcoholic sodas.
For
Craft Brewing
Craft brewers can incorporate botanicals and natural flavors to create unique alcoholic soda flavors that appeal to adventurous consumers.
For
Marketing and Advertising
Companies can use retro revival concepts, such as the use of old-school glass bottles, to attract older consumers seeking nostalgia and younger consumers drawn to the retro look and feel.
Workshop question
What elements of nostalgia can you consider incorporating into the experience of your product?
Trend signals
Trend signals for Nostalgic Libation
Trend score 3.5 out of 10, from popularity 49%, activity 48%, freshness 8%.
Popularity49%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Nostalgic Libation trend
6 featured examples from Jul 9, 2016 to Jul 19, 2017CategoryLifestyle
Botanical Alcoholic Sodas
This Alcoholic Root Beer Celebrates Traditional Brewing
Developing new and innovative alcoholic beverages using unique flavor profiles
CategoryLifestyle
Boozy Artisanal Adult Sodas
The BEST DAMN Brewing Co. Released Two New Flavored Sodas
Beverage manufacturers can explore the creation of high-quality flavored sodas utilizing unique ingredients and creative brewing techniques to meet the evolving tastes of consumer…
CategoryLifestyle
Retro Alcohol-Infused Sodas
The Pop Shoppe Has Introduced 2 New Alcoholic Flavors
Companies in the beverage industry can explore the potential of launching retro-inspired alcoholic sodas to cater to nostalgic and adventurous consumers.
CategoryLifestyle
Alcoholic Grape Sodas
Henry's Hard Soda Now Makes a Grape Soda with 4.2% Alcohol
Opportunity for the beverage industry to tap into the growing demand for alcoholic grape sodas, targeting consumers who are seeking nostalgic and sweet beverage options.
CategoryLifestyle
Boozy Cherry Sodas
Henry's Hard Cherry Cola Adds an Alcoholic Kick to Fruit-Flavored Soda
Opportunity to create new product offerings and capitalize on the growing demand for alcoholic sodas.
CategoryLifestyle
Flavorful Alcoholic Sodas
WG Brewing's Boozy New Soft Drinks Provide an Alternative to Beer
The beverage manufacturing industry can capitalize on the trend of alcoholic sodas by developing new and innovative flavors and products.
