Inquisitive Advertising

Brands connect with Gen Z by supporting their personal growth

Implications - The generation famously known as "Walking Ad Blockers" can be difficult to connect with, but at its essence, Generation Z is a group of young consumers who are as impressionable and inquisitive as youth generations before them. These desire for self-discovery is magnified by a sense of empathy inherent to the digital native. Brands are responding by creating campaigns around providing information to the group to create positive brand recognition.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
59,169 Total Clicks
Nov 16 - Aug 17
This Year and Mild
Art & DesignMarketing
Featured Examples
Diverse Fashion Campaigns - This Vintage-Inspired New Gucci Campaign Features Black Models Only
SCORE 4.7
This Year and Average 585 Clicks Pub: Feb 1, 17
Diverse Fashion Campaigns
This Vintage-Inspired New Gucci Campaign Features Black Models Only
In an effort to set an example for others in the fashion industry, as well as to reflect the current cultural climate, a new Gucci campaign was released that features black models only. So far,... [More]
Creativity-Testing Chatbots - This Bot from 'Format' Asks Questions to Assess Your Creative Mind
SCORE 5.5
This Year and Warm 693 Clicks Pub: May 1, 17
Creativity-Testing Chatbots
This Bot from 'Format' Asks Questions to Assess Your Creative Mind
Can a chatbot assess creative thinking? Format thinks so. It launched a “simulated expert on creativity” named Dr. Louva Dahl that uses neuroscience research to ask questions that will... [More]
Thoughtful Masculinity Ads - Axe's 'Find Your Magic' Campaign is Rethinking Male Stereotypes
SCORE 4.5
This Year and Average 115 Clicks Pub: May 18, 17
Thoughtful Masculinity Ads
Axe's 'Find Your Magic' Campaign is Rethinking Male Stereotypes
“Is it OK to wear pink?” “Is it OK to be the little spoon?” and “Is it OK to be a virgin” are some of the questions asked in Axe’s new ad ‘Is It Okay... [More]
Anti Victim-Blaming Campaigns - This Fashion Concept Aims to Change the Conversation Around Assault
SCORE 2.1
Untested 88 Clicks Pub: Nov 30, 16
Anti Victim-Blaming Campaigns
This Fashion Concept Aims to Change the Conversation Around Assault
A fashion label concept ‘Blamé’ aims to tackle the issue of victim blaming in North American society. Victim-blaming most often occurs when girls and women are sexually assaulted and... [More]
Quantcast