Brands connect with Gen Z by supporting their personal growth
Implications - The generation famously known as "Walking Ad Blockers" can be difficult to connect with, but at its essence, Generation Z is a group of young consumers who are as impressionable and inquisitive as youth generations before them. These desire for self-discovery is magnified by a sense of empathy inherent to the digital native. Brands are responding by creating campaigns around providing information to the group to create positive brand recognition.
Workshop Question - How are you investing in your customer's personal growth?
Trend Themes
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Empathy Marketing — Companies are creating campaigns around providing information to groups to create positive brand recognition.
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Thoughtful Advertising — More advertisers are taking on social responsibility by challenging and addressing systemic issues in society that involve gender roles and stereotypes.
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Artificial Intelligence Assessment — Companies are using chatbots to assess creative thinking using neuroscience research and inspired by verified studies.
Industry Implications
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Marketing — As the years pass, marketing is taking a progressively empathetic and conscious direction.
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Retail and Fashion — Inclusion and diversity have been heavy topics in retail and fashion spaces, and fashion brands that use these strategies are striking a chord with today's consumers.
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Technology — Artificial intelligence offers wide applications to a variety of disciplines from healthcare to sports and the arts, but AI's potential is most exploited in chatbots that offer assistance in customer service and assessment.
4 Featured, 36 Examples:
119,858 Total Clicks
Date Range:
Nov 16 — Aug 17
Trending:
Mild
Consumer Insight Topics:
