Unique theater experiences take on new levels of interactivity
Implications - Consumers seeking more "bang for their buck", especially millennials, are putting more of their budget toward experiences versus products. Standing out in a sea of competing entertainment options are interactive, often exclusive theater experiences that actively involve attendees by providing them with anything from assigned costumes to opportunities to influence the event itself.
Workshop Question - What's unique about the experience your brand offers to consumers? Is it share-worthy, and how could you make it so?
Trend Themes
1. Theatrical Immersion - Brands can offer more immersive experiences through theatrical productions to cater to consumers seeking more experiences over products.
2. Living Theater Experiences - Immersive theater experiences, like 'Seeing You,' which allow for audience engagement and interaction, are disrupting traditional forms of theatre.
3. Interactive Experiences - Interactive experiences that require active participation from attendees, like the Illuminati Ball and Secret Cinema, are becoming increasingly popular among consumers.
Industry Implications
1. Entertainment - Entertainment providers can create immersive experiences and productions to engage customers and provide unique experiences.
2. Hospitality - Hospitality brands can offer exclusive events, like The Illuminati Ball, to enhance customer experiences in their establishments.
3. Marketing - Marketers can create theatrical experiences, like The Path of Beatrice, to generate buzz and excitement around their products or services.
5 Featured, 33 Examples:
71,113 Total Clicks
Date Range:
Aug 17 — Jan 19
Trending:
Mild
Consumer Insight Topics:
