Theatrical Immersion

Unique theater experiences take on new levels of interactivity

Implications - Consumers seeking more "bang for their buck", especially millennials, are putting more of their budget toward experiences versus products. Standing out in a sea of competing entertainment options are interactive, often exclusive theater experiences that actively involve attendees by providing them with anything from assigned costumes to opportunities to influence the event itself.
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
28,512 Total Clicks
Aug 17 - Aug 17
This Year and Mild
Pop CultureLifestyle
Featured Examples
Interactive Illuminati-Themed Excursions - The Illuminati Ball is a Highly Exclusive Luxury Event
SCORE 7.3
This Year and Warm 1,052 Clicks Pub: Aug 4, 17
Interactive Illuminati-Themed Excursions
The Illuminati Ball is a Highly Exclusive Luxury Event
Playwright Cynthia von Buhler recently launched the Illuminati Ball, an immersive experience that takes a select few applicants away on a luxurious excursion that’s filled with dark symbolism... [More]
Living Theater Experiences - 'Seeing You' is an Immersive Performance That Engages Audience Members
SCORE 5
This Year and Average 162 Clicks Pub: Aug 7, 17
Living Theater Experiences
'Seeing You' is an Immersive Performance That Engages Audience Members
The newest immersive theater experience from the creators of Sleep No More and Queen of the Night was introduced as ‘Seeing You,’ which promised to invite those in New York City to an &#... [More]
Theatrical Escape Experiences - The Path of Beatrice Introduces an Episodic Journey Through the City
SCORE 4.8
This Year and Average 90 Clicks Pub: Aug 7, 17
Theatrical Escape Experiences
The Path of Beatrice Introduces an Episodic Journey Through the City
Following the success of ‘Paradiso: Chapter 1,’ an immersive, theatrical experience that redefined escape rooms, ‘The Path of Beatrice’ was created as an extension that... [More]
Immersive Film Screenings - Secret Cinema Held a Live, Theatrical Showing of Moulin Rouge
SCORE 4.5
This Year and Average 86 Clicks Pub: Aug 7, 17
Immersive Film Screenings
Secret Cinema Held a Live, Theatrical Showing of Moulin Rouge
Secret Cinema creates both intimate and large-scale live theater events that offer an immersive fusion of film, music, art, theater and dance. Earlier this year, Secret Cinema launched its most... [More]
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