Media-Matching Light Bars

The Philips Hue Play Corresponds Colors to TV Content and More

The Philips Hue Play is an advanced light bar that aims to upgrade your multimedia experience by extending the visual field of your content to the entire room through the power of customized light. Capable of displaying 16 million different colors, the light can be linked up with your system to further enhance your gaming, movie watching and more without having to consider purchasing a larger TV to do so. This is achieved by simply placing the light adjacent to or behind your TV to illuminate the open space around it to completely transform the room into a multimedia haven.

The Philips Hue Play light bar can also be used as a traditional mood light when not being used with media to make it a multifunctional addition to any living space.

Media-matching Light Bars
The trend of utilizing customizable light bars to extend the visual field of multimedia content beyond the TV screen creates opportunities for innovation in the home entertainment market.
Enhanced Entertainment Experiences
The trend of incorporating dynamic lighting into gaming and movie watching experiences opens opportunities for businesses to develop new products and services in the gaming and home theater industries.
Multifunctional Lighting Solutions
The trend of having light bars act as both mood lighting and media enhancers allows for innovation in the smart home industry as companies explore multi-purpose products that offer convenience and functionality.

Where This Applies

Home Entertainment
The use of media-matching light bars offers an opportunity for innovation in the home entertainment market as companies develop products that enhance the immersive experience of movies, gaming, and TV shows.
Gaming
The trend of incorporating dynamic lighting into gaming experiences creates opportunities for innovation in the gaming industry as businesses develop products that enhance player immersion and engagement.
Smart Home
The trend of multifunctional lighting solutions offers an opportunity for innovation in the smart home industry as companies explore products that offer both decorative and functional features to consumers.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 39%
Freshness 8%