To support the release of the DC superhero Aquaman movie, Warner Bros set up a large-scale movie poster advertisement at the bottom of a pool. The installation of the unconventional movie poster ad in Paris' Edouard-Pailleron pool was no small feat, as it required a team of four divers to work for nearly eight hours to assemble the promotional piece, which is just under 500 square meters.
The immersed, large-format movie poster ad was developed for Warner Bros by the Parisian agency Brand Station and the design of the building that houses the pool offers plenty of vantage points for spectators at the pool to capture shots of the striking movie poster from high above.
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