To support the release of the DC superhero Aquaman movie, Warner Bros set up a large-scale movie poster advertisement at the bottom of a pool. The installation of the unconventional movie poster ad in Paris' Edouard-Pailleron pool was no small feat, as it required a team of four divers to work for nearly eight hours to assemble the promotional piece, which is just under 500 square meters.
The immersed, large-format movie poster ad was developed for Warner Bros by the Parisian agency Brand Station and the design of the building that houses the pool offers plenty of vantage points for spectators at the pool to capture shots of the striking movie poster from high above.
What Makes This Trend Stand Out
- Immersive Advertising
- The use of immersive advertising in unexpected, unconventional settings, such as in-pool ads, presents disruptive innovation opportunities to engage and captivate audiences in new ways.
- Large-scale Promotional Pieces
- Creating large-scale promotional pieces such as underwater posters or building wraps for promotional purposes provides disruptive innovation opportunities for marketing and advertising campaigns.
- Viral Marketing
- Incorporating visually striking designs and installations such as underwater ads into marketing campaigns can provide disruptive innovation opportunities for creating viral marketing content.
Sectors Adopting This
- Advertising
- In-pool ads and other unconventional advertising designs provide disruptive innovation opportunities for the advertising industry to reach consumers in new and engaging ways
- Marketing
- Large-scale promotional pieces and visually striking installations provide disruptive innovation opportunities for the marketing industry to create viral marketing content and increase brand awareness.
- Entertainment
- Creating immersive advertising installations and other unconventional marketing tactics provides disruptive innovation opportunities for the entertainment industry to engage and captivate audiences while promoting new releases.
