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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,517 more

Practical Produce

Fresh fruits are made more enticing with user-friendly wrappers

Implications - While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical.
Workshop Question - What is the greater consumer context behind how your offerings are being used? How can you better cater to that need?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
59,187 Total Clicks
Date Range:
Dec 16 — Aug 17
Trending:
Warm

Featured Examples

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