Fresh fruits are made more enticing with user-friendly wrappers
Implications - While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical.
Workshop Question - What is the greater consumer context behind how your offerings are being used? How can you better cater to that need?
Trend Themes
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Innovative Produce Packaging — Fruits and vegetables are being repositioned in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical.
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Functional Fruit Packaging — Fruit packaging is being designed with busy lifestyles in mind, such as washable containers that double as snack bowls or candy-inspired wrappers that make healthy fruits more appealing.
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Creative Produce Packages — Stylish and eye-catching produce packaging is becoming popular among consumers looking to incorporate a greater variety of fresh fruits and vegetables into their diets for the purposes of health.
Industry Implications
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Food Retail — Food retailers could investigate innovative produce packaging design to promote healthier eating options and to increase sales.
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Packaging Design — The field of packaging design can explore creative and sustainable ways to package fresh produce to make them more appealing and user-friendly for busy consumers.
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Consumer Goods — Consumer goods manufacturers can incorporate innovative produce packaging designs to provide consumers with functional and fashionable packaging that stands out in the crowded retail space.
