Category
Lifestyle
Assisted Choices
Trend cluster
Category
Practical
Produce
Fresh fruits are made more enticing with user-friendly wrappers.
4.0
Trend score
Trend
What is the Practical Produce trend?
Practical Produce: While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical.
Trend themes
Themes within the Practical Produce trend
Three behaviours holding the trend together01
Innovative Produce Packaging
Fruits and vegetables are being repositioned in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical.
02
Functional Fruit Packaging
Fruit packaging is being designed with busy lifestyles in mind, such as washable containers that double as snack bowls or candy-inspired wrappers that make healthy fruits more appealing.
03
Creative Produce Packages
Stylish and eye-catching produce packaging is becoming popular among consumers looking to incorporate a greater variety of fresh fruits and vegetables into their diets for the purposes of health.
Industry implications
What the Practical Produce trend means for industry
Where the trend changes the playbookFor
Food Retail
Food retailers could investigate innovative produce packaging design to promote healthier eating options and to increase sales.
For
Packaging Design
The field of packaging design can explore creative and sustainable ways to package fresh produce to make them more appealing and user-friendly for busy consumers.
For
Consumer Goods
Consumer goods manufacturers can incorporate innovative produce packaging designs to provide consumers with functional and fashionable packaging that stands out in the crowded retail space.
Workshop question
What is the greater consumer context behind how your offerings are being used? How can you better cater to that need?
Trend signals
Trend signals for Practical Produce
Trend score 4.0 out of 10, from popularity 46%, activity 66%, freshness 8%.
Popularity46%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Practical Produce trend
4 featured examples from Dec 1, 2016 to Aug 8, 2017CategoryLifestyle
Snapping Snack Fruit Packaging
The DOLE 'GO Berries!' Fruit Container Packaging Breaks Apart
This trend can apply to all kinds of fresh food products, not just fruit, creating opportunities for packaging innovation
CategoryLifestyle
Candy-Inspired Produce Wrappers
These Packages Present Fruits as Nature's Candy
Opportunity for food packaging companies to explore creative and eye-catching designs for healthy food products.
CategoryLifestyle
Washable Fresh Fruit Packaging
The 'Fruit Bowl' Stores Fruit for Quick Washing and Consumption
The 'Fruit Bowl' presents an innovative opportunity for food packaging companies to develop sustainable and functional solutions for preserving and consuming fresh produce.
CategoryLifestyle
Orange Package Collections
CHUCHENG Oranges Boast Creative Single and Multi-Packs
The packaging industry can explore disruptive innovation by embracing creative designs that go beyond functional aspects and focus on aesthetics and user experience.
