Swala is a sports nutrition brand based in Paris, France that enlisted the creative agencies Wisepack and Dragon Rouge to create the branding for its health-focused snacks.
The brand's products are formulated specifically for the purpose of enhancing runners' ability to run for as long and fast as possible. It offers sport bands that contain chocolate snacks, and sports bars that contain potent doses of fruits like raspberries and apricots that are intended to increase energy in those who use them.
Swala's packaging was designed to reflect the brand's purpose, featuring natural aesthetics with both earthy and vivid colors. The brand's logo comes in the form of a running deer – emphasizing its focus on physical fitness and health.
Key Themes Behind This Trend
- Sports-specific Nutrition
- Brands can focus on developing nutrition products tailored for specific sports for enhanced performance.
- Functional Snacks
- Brands can develop snack products that provide nutrients for enhanced physical performance and cater to the health-conscious consumer base.
- Natural Packaging
- Brands can use natural packaging designs to emphasize the health benefits of their products and appeal to environmentally conscious consumers.
Where This Applies
- Sports Nutrition
- There is an opportunity for sports nutrition companies to formulate products that cater to specific sports and provide performance-enhancing benefits.
- Snack Food
- There is a growing demand for snack products that are both nutritious and provide energy for sustained physical activity.
- Packaging
- Packaging designers can focus on incorporating natural design elements to emphasize the health benefits of products and attract eco-conscious consumers.
