Chaos is a luxury tech and lifestyle accessory brand that packages its goods in accessory boxes that remind of hardcover books. Accessories produced by the brand include luggage tags, charms, zips and phone cases, all of which are small enough to be fit into small book-sized packages.
Just as books are able to be displayed standing with their spines facing outward, the packages for Chaos' accessories boast the same features. As well as serving as packaging, the precious book-shaped cases could also potentially serve as storage units for the small items after purchase. Socio Design, which was responsible for the design of the packaging, noted that its approach "reflects the [brand's] playfully anarchic approach and commitment [to] ensuring the finest luxury standards."
Alongside its ordinary accessory range, Chaos also produces personalized made-to-order items, as well as limited-edition collections.