Soda-flavored food items highlight the new view of pop as an indulgence
Implications - Brands are emerging with bold soda-flavored food items that delight both those looking to abstain from sugary carbonated beverages and pop fans undeterred by health concerns. This new view of soda as a more indulgent refreshment is manifested in its conflation with confectionery treats and signifies the overarching influence of the health and wellness movement on shifting dietary norms.
Workshop Question - What is your #1 product offering right now? How can you imagine it being influenced by the health and wellness movement moving forward?
Trend Themes
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Soda-flavored Foods — Brands are incorporating the flavors of sodas into a variety of food products to offer consumers new, indulgent refreshments and expand the reach of classic soft drinks.
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Crossover Flavors — Food companies are exploring new, bold flavor combinations that connect with consumers' nostalgia and sense of novelty to create unique products and experiences.
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Effervescent Textures — Confectionery companies are experimenting with effervescent textures, bringing the experience of a carbonated soda to candy and chewy snacks.
Industry Implications
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Food and Beverage — The food and beverage industry is utilizing innovative flavor combinations and textures to offer consumers new experiences and capitalize on nostalgia.
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Health and Wellness — Companies are redefining indulgence through the health and wellness movement, exploring new ways to add excitement to products while maintaining an emphasis on health and moderation.
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Fitness and Sports Supplements — Energy supplement companies are offering new soda-flavored products that appeal to consumers' need for quick energy without the negative health effects of soft drinks.
6 Featured, 54 Examples:
97,641 Total Clicks
Date Range:
Apr 16 — Aug 17
Trending:
Mild
Consumer Insight Topics:
