Pop Preoccupation

Soda-flavored food items highlight the new view of pop as an indulgence

Implications - Brands are emerging with bold soda-flavored food items that delight both those looking to abstain from sugary carbonated beverages and pop fans undeterred by health concerns. This new view of soda as a more indulgent refreshment is manifested in its conflation with confectionery treats and signifies the overarching influence of the health and wellness movement on shifting dietary norms.
SCORE 5.5
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22,171 Total Clicks
Apr 16 - Aug 17
Fresh and Mild
MarketingLifestyleFoodSocial Media
Featured Examples
Soda-Infused Dessert Cakes - The Café Valley Bakery Dr Pepper Cake is Made with 23 Flavors
SCORE 8.6
This Quarter and V. Hot 532 Clicks Pub: Jun 5, 17
Soda-Infused Dessert Cakes
The Café Valley Bakery Dr Pepper Cake is Made with 23 Flavors
The Café Valley Bakery Dr Pepper Cake is a dessert cake that’s made by incorporating the famous soda into the recipe to offer the unique experience of the drink in solid format. Reported to... [More]
Soda-Flavored Breakfast Treats - These Soda Pop Tarts are Flavored After Favorite Pop Varieties
SCORE 4.3
Average 365 Clicks Pub: Apr 29, 16
Soda-Flavored Breakfast Treats
These Soda Pop Tarts are Flavored After Favorite Pop Varieties
Pop Tarts are a brand notorious for offering consumers unexpected flavor profiles, and the Soda Pop Tarts are definitely no exception. The latest flavors include Frosted Crush Orange and Frosted A&... [More]
Soda-Flavored Milkshakes - This Dr. Pepper Milkshake is Offered by Burger King
SCORE 4.2
This Year and Average 230 Clicks Pub: Nov 7, 16
Soda-Flavored Milkshakes
This Dr. Pepper Milkshake is Offered by Burger King
No stranger to serving milkshakes, the Burger King brand has branched out with a new and unusual flavor in the form of Dr. Pepper. Dr. Pepper’s distinct flavor is certainly not for everyone,... [More]
Soda-Infused Ice Creams - Ample Hills Creamery Now Serves an Exclusive Root Beer Ice Cream Flavor
SCORE 3.4
This Year and Mild 119 Clicks Pub: Aug 23, 16
Soda-Infused Ice Creams
Ample Hills Creamery Now Serves an Exclusive Root Beer Ice Cream Flavor
The famed New York City ice cream shop Ample Hills Creamery recently began offering an exclusive root beer ice cream flavor at its new High Line location. Created as part of a collaboration with a... [More]
Soda-Flavored Energy Supplements - The GU Energy Gel Cola Me-Happy Contains Just 100 Calories
SCORE 4
This Month and Average 84 Clicks Pub: Jul 31, 17
Soda-Flavored Energy Supplements
The GU Energy Gel Cola Me-Happy Contains Just 100 Calories
Turning to traditional soft drinks for energy can be ineffective for those who are active, so the GU Energy Gel Cola Me-Happy is intended to help you experience the flavor of a soda without the need... [More]
Soda-Flavored Candy Chews - Hi-Chew's 'Fizzies' Boast Real Cola Flavors and an Effervescent Texture
SCORE 3.3
This Quarter and Mild 45 Clicks Pub: May 26, 17
Soda-Flavored Candy Chews
Hi-Chew's 'Fizzies' Boast Real Cola Flavors and an Effervescent Texture
Hi-Chew is expanding its collection of soft, chewy candies with the launch of ‘Fizzies,’ a new kind of soda-flavored candy that has a slightly effervescent texture. These candies... [More]
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