Hi-Chew is expanding its collection of soft, chewy candies with the launch of 'Fizzies,' a new kind of soda-flavored candy that has a slightly effervescent texture.
These candies inspired by classic soda fountains boast real cola and orange soda flavors, as well as hints of vanilla and cherry. With the release of these new flavors, Hi-Chew hopes to appeal to both kids and adults alike with nostalgia. As Morinaga America, Inc. COO Norio Otsuki puts it: “Everyone has a childhood memory associated with soda, and we thought it would be fun to bring those memories to life in a new way through Hi-Chew."
These soda-inspired candies launched at the Sweets & Snacks Expo 2017 are one of several new products that embraces a crossover flavor and a bold texture.
Key Themes Behind This Trend
- Soda-flavored Candy
- Disruptive innovation opportunity: Creating unique candy flavors inspired by popular beverages to attract a wide range of consumers.
- Effervescent Texture
- Disruptive innovation opportunity: Developing new textures in confectionery products to offer consumers a unique sensory experience.
- Crossover Flavors
- Disruptive innovation opportunity: Combining different flavors in candies to create novel taste profiles and satisfy consumer preferences.
Where This Applies
- Confectionery
- Disruptive innovation opportunity: Introducing innovative flavors and textures in the confectionery industry to capture consumer interest and drive sales.
- Beverage
- Disruptive innovation opportunity: Exploring collaborations between candy and beverage industries to create cross-category products with unique flavor combinations.
- Nostalgia-based Products
- Disruptive innovation opportunity: Tapping into consumer nostalgia for childhood memories by developing products that evoke familiar flavors and experiences.
