Category
Tech
Delegated Interfaces
Trend cluster
Category
Haptic
Communication
Wearables integrate vibration as a means to communicate with wearers.
4.3
Trend score
Trend
What is the Haptic Communication trend?
Haptic Communication: As technology becomes further integrated into the consumer’s lifestyle, communication through vibration is emerging as a seamless way to convey information between connected wearables and users. Ideal for the hearing-impaired as well as the everyday consumer, non-verbal modes of communication are bridging the gap between connected technology and the human body, creating a second-nature style of discourse that is discrete and intimate.
Trend themes
Themes within the Haptic Communication trend
Three behaviours holding the trend together01
Haptic Communication
The use of haptic technology allows for discreet communication between connected wearables and users.
02
GPS-Connected Clothing
Integrating GPS technology and clothing allows for geolocation features to be accessed in a hands-free and wearable way.
03
Anti AI AI Wearables
Wearable devices designed to combat the spread of fake news and bot-powered content by utilizing AI to detect machine-generated synthetic voices.
Industry implications
What the Haptic Communication trend means for industry
Where the trend changes the playbookFor
Wearable Technology
The integration of haptic technology and GPS tracking in wearables opens up opportunities for further innovation in the wearable tech industry.
For
Fashion Industry
The use of technology in clothing, such as GPS-connected clothing and vibrating jeans, presents innovative opportunities for the fashion industry.
For
Media Industry
The development of AI wearables that detect machine-generated synthetic voices provides opportunities for the media industry to combat fake news and bot-powered content.
Workshop question
How is your brand adapting to the emerging shifts in consumer behavior as technology evolves?
Trend signals
Trend signals for Haptic Communication
Trend score 4.3 out of 10, from popularity 64%, activity 56%, freshness 8%.
Popularity64%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Haptic Communication trend
4 featured examples from Jul 29, 2016 to Jun 25, 2017CategoryLifestyle
Posture-Correcting Neckties
The Turtle Alert Smart Device Gently Reminds Wearers to Sit Straight
Developing technology and software to aid in medical procedures, surgeries, and wellness.
CategoryTech
GPS-Connected Denim
Spinali Design Showcased Their Collection of Vibrating Jeans at CES 2017
The fashion industry can explore the integration of technology in clothing, creating new lines of GPS-enabled clothing and wearables.
CategoryTech
Chill-Sending AI Wearables
The Anti AI AI Device Gives You the Chills When It Detects a Fake Voice
Disruptive innovation opportunity: Apply cutting-edge technology to develop devices capable of detecting and responding to AI-generated content.
CategoryTech
Haptic Communicating Wearables
The 'Moment' Device Gives Users Information Through Touch Alone
Trend towards wearables as a key technology for sensory communication and reducing distractions.
