Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Digital
Parentpreneurship
Small baby-focused businesses are getting their start on social media.
4.7
Trend score
Trend
What is the Digital Parentpreneurship trend?
Digital Parentpreneurship: Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability.
Trend themes
Themes within the Digital Parentpreneurship trend
Three behaviours holding the trend together01
DTC Parenting Businesses
Small parenting businesses are mimicking DTC models, starting wholly online to establish authenticity and shareability.
02
Social Media Influencers for Parents
Millennial parents are particularly responsive to social media influencers, such as those within the parenting industry who have started businesses online.
03
Socially Conscious Clothing
Clothing brands like Kinnd help children in need by donating profits to non-profits, encouraging kindness and ending the cycle of poverty with each purchase.
Industry implications
What the Digital Parentpreneurship trend means for industry
Where the trend changes the playbookFor
Parenting
Parenting businesses are increasingly starting wholly online, using social media influencers to reach millennial parents.
For
Clothing and Apparel
Socially conscious clothing brands like Kinnd can help companies stand out and generate positive social change.
For
Health and Wellness
Baby spa treatments offer a unique and beneficial experience for both parents and babies.
Workshop question
If you had to cut one step out of your customer's purchasing process, what would it be and why?
Trend signals
Trend signals for Digital Parentpreneurship
Trend score 4.7 out of 10, from popularity 72%, activity 60%, freshness 8%.
Popularity72%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Digital Parentpreneurship trend
5 featured examples from Oct 9, 2015 to Jul 7, 2017CategoryLife-Stages
Blissful Newborn Spa Treatments
Australia's First Spa for Babies is an Adorable Bonding Experience
The baby spa industry has the potential for growth as businesses can provide specialized spa treatments and services tailored to the needs of infants and their caregivers.
CategoryArt & Design
Cloudy Nursery Decor
Etsy's Lil Spaces Shop Specializes in Kid-Focused Home Accessories
Opportunity for disruptive innovation to create innovative, eco-friendly home decor pieces.
CategorySocial Good
Poverty-Fighting Kids Fashion
The Kinnd Project is a Stylish Clothing Line Helping Youth in Need
The fashion industry can explore opportunities to incorporate social impact initiatives, like the Kinnd Project, into their brand strategies.
CategoryPop Culture
LGBT Motherhood Vlogs
Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
Opportunities for platforms to create and promote more inclusive content for the growing LGBT parenting community.
CategoryArt & Design
Cultural Fabric Baby Bibs
loskop Bibs are Made Using Traditional South African Shweshwe Fabric
The loskop bibs cater to the baby product industry, where incorporating cultural fabrics and offering handmade options could appeal to customers seeking unique and meaningful acce…
