Small baby-focused businesses are getting their start on social media
Implications - Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability.
Workshop Question - If you had to cut one step out of your customer's purchasing process, what would it be and why?
Trend Themes
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DTC Parenting Businesses — Small parenting businesses are mimicking DTC models, starting wholly online to establish authenticity and shareability.
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Social Media Influencers for Parents — Millennial parents are particularly responsive to social media influencers, such as those within the parenting industry who have started businesses online.
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Socially Conscious Clothing — Clothing brands like Kinnd help children in need by donating profits to non-profits, encouraging kindness and ending the cycle of poverty with each purchase.
Industry Implications
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Parenting — Parenting businesses are increasingly starting wholly online, using social media influencers to reach millennial parents.
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Clothing and Apparel — Socially conscious clothing brands like Kinnd can help companies stand out and generate positive social change.
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Health and Wellness — Baby spa treatments offer a unique and beneficial experience for both parents and babies.
5 Featured, 45 Examples:
191,393 Total Clicks
Date Range:
Oct 15 — Aug 17
Trending:
Warm
Consumer Insight Topics:
