Digital Parentpreneurship

Small baby-focused businesses are getting their start on social media

Implications - Millennial parents are a group that is particularly responsive to social media influencers. Small businesses based in the parenting industry are taking this a step further by basing their beginnings wholly online. This is a model that mimics the cosmetics industry, fashion industry, and more lifestyle categories who've cracked the DTC model; it simultaneously establishes authenticity, and shareability.
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
125,149 Total Clicks
Oct 15 - Aug 17
This Year and Warm
Life-StagesBabiesSocial Media
Featured Examples
Blissful Newborn Spa Treatments - Australia's First Spa for Babies is an Adorable Bonding Experience
SCORE 8.5
This Year and Hot 18,907 Clicks Pub: Jul 7, 17
Blissful Newborn Spa Treatments
Australia's First Spa for Babies is an Adorable Bonding Experience
Australia’s first spa for babies has opened its doors, providing relief for whatever ailments an infant might be dealing with. ‘Baby Spa Perth’ provides specialized massages and... [More]
Cloudy Nursery Decor - Etsy's Lil Spaces Shop Specializes in Kid-Focused Home Accessories
SCORE 7
Warm 4,485 Clicks Pub: Oct 8, 15
Cloudy Nursery Decor
Etsy's Lil Spaces Shop Specializes in Kid-Focused Home Accessories
Etsy’s Lil Spaces shop specializes in nursery decor that is contemporary and artful. The shop’s cloud-inspired light fixtures mimic fluffy carbon during the day and transform into gloomy... [More]
Poverty-Fighting Kids Fashion - The Kinnd Project is a Stylish Clothing Line Helping Youth in Need
SCORE 6.6
This Year and Warm 1,024 Clicks Pub: May 23, 17
Poverty-Fighting Kids Fashion
The Kinnd Project is a Stylish Clothing Line Helping Youth in Need
The Kinnd Project is a newly launched clothing brand designing baby, toddler, and women’s clothing that helps children in need. The shirts, which are hand-printed on USA organic cotton, aim... [More]
LGBT Motherhood Vlogs - Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
SCORE 4.2
Average 217 Clicks Pub: Aug 5, 16
LGBT Motherhood Vlogs
Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
Mommy Squared is an LGBT parenting blog and YouTube channel founded by partners Melanie and Vanessa. Mothers of son and daughter Jax and Ero, the couple discusses ‘Marriage after kids’... [More]
Cultural Fabric Baby Bibs - loskop Bibs are Made Using Traditional South African Shweshwe Fabric
SCORE 3.1
Mild 143 Clicks Pub: Jan 30, 17
Cultural Fabric Baby Bibs
loskop Bibs are Made Using Traditional South African Shweshwe Fabric
The loskop baby bibs are a new collection of accessories for young children that are made using high-quality materials with a cultural backstory. Each of the loskop bibs are created using... [More]
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