The Kinnd Project is a newly launched clothing brand designing baby, toddler, and women's clothing that helps children in need.
The shirts, which are hand-printed on USA organic cotton, aim to inspire kindness through messages which read "Mommy says be kind" or "kind vibes only." Kinnd puts its money where its mouth is and spreads positivity by donating 50% of all profits to Feed My Starving Children, a non-profit that provides nutritionally complete meals to malnourished children around the world. Through its partnership with the non-profit, Kinnd aims to end the cycle of poverty.
The Kinnd project is an example of the social businesses that perceive social inequalities as potential markets, instead of risks, allowing for the possibility to generate positive social change, as well as brand recognition.