The Kinnd Project is a Stylish Clothing Line Helping Youth in Need
Ellen Smith — May 23, 2017 — Social Good
References: instagram & thekinndproject
The Kinnd Project is a newly launched clothing brand designing baby, toddler, and women's clothing that helps children in need.
The shirts, which are hand-printed on USA organic cotton, aim to inspire kindness through messages which read "Mommy says be kind" or "kind vibes only." Kinnd puts its money where its mouth is and spreads positivity by donating 50% of all profits to Feed My Starving Children, a non-profit that provides nutritionally complete meals to malnourished children around the world. Through its partnership with the non-profit, Kinnd aims to end the cycle of poverty.
The Kinnd project is an example of the social businesses that perceive social inequalities as potential markets, instead of risks, allowing for the possibility to generate positive social change, as well as brand recognition.
The shirts, which are hand-printed on USA organic cotton, aim to inspire kindness through messages which read "Mommy says be kind" or "kind vibes only." Kinnd puts its money where its mouth is and spreads positivity by donating 50% of all profits to Feed My Starving Children, a non-profit that provides nutritionally complete meals to malnourished children around the world. Through its partnership with the non-profit, Kinnd aims to end the cycle of poverty.
The Kinnd project is an example of the social businesses that perceive social inequalities as potential markets, instead of risks, allowing for the possibility to generate positive social change, as well as brand recognition.
Trend Themes
1. Social Business - The Kinnd Project exemplifies the trend of social businesses perceiving social inequalities as potential markets, creating positive social change.
2. Kindness Messaging - The use of kind and positive messages on clothing, as shown by the Kinnd Project, is a trend that fosters a culture of kindness.
3. Charitable Partnerships - The Kinnd Project's partnership with Feed My Starving Children showcases the trend of businesses collaborating with non-profits to address societal challenges.
Industry Implications
1. Fashion Industry - The fashion industry can explore opportunities to incorporate social impact initiatives, like the Kinnd Project, into their brand strategies.
2. Children's Clothing Industry - The Kinnd Project's focus on children's clothing presents a disruptive innovation opportunity for the industry to combine fashion with positive social impact.
3. Non-profit Sector - The partnership between the Kinnd Project and Feed My Starving Children highlights the potential for non-profits to collaborate with businesses in innovative ways.
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