Ever wondered how babies see the world? Vision Direct, Europe's leading online retailer for contact lenses, recently released a new interactive app to help parents understand how their child's eyes develop over the first year.
The Baby Sight Tool allows you to move from a newborn's view of the world to a fully developed 12 month old. The app gives you an idea of a baby's field of vision, color awareness and depth perception.
Newborns are able tosees shapes, shades of grey, light and movement. At five to six months, colors become clearer and babies can understand different shades. At 11-12 months, a baby's vision is almost as it will be as an adult, quickly focusing on objects and tracking them. This app also helps parents learn about healthy vision development in babies by providing helpful tips by each month. For example, in the first few months, parents can help babies distinguish different colors by hanging different colors in the nursery.
Why This Trend Is Growing
- Infant Vision Development Apps
- The development and popularity of apps designed to help parents understand and support healthy infant vision development, which presents an opportunity for technological innovation in the child healthcare industry.
- Interactive Learning Tools for Parents
- The increasing demand for interactive learning tools for parents to learn about their child's developmental milestones, which presents an opportunity for tech companies to create user-friendly and informative apps.
- Personalized Parenting Apps
- The emerging trend of personalized parenting apps that provide customized developmental recommendations and guidance for infants, which presents an opportunity for healthcare tech startups to provide niche parenting solutions.
Industries Being Reshaped
- Child Healthcare
- The child healthcare industry can leverage infant vision development apps to provide comprehensive and interactive guidance to parents, and potentially revolutionize parenting paradigms.
- Education Technology
- The education technology industry can explore the development of interactive apps to help parents learn about their child's developmental milestones, and potentially revolutionize the way parents approach early childhood education.
- Healthcare Tech Startups
- Healthcare tech startups can focus on creating personalized parenting apps that cater to specific developmental needs of infants, and potentially corner the nascent market of parenting solutions with niche, informative products.
