The Gucci Pre-Fall collection for 2017 was recently released, and it's heavy on retro-looking graphics, embroidered designs, and various other embellishments.
In order to promote some of the most unique pieces that make up the Gucci Pre-Fall collection, the designer brand launched an editorial to go along with it. In the images, male and female models pose in the apparel with a sunny beach setting that's full of graffiti-covered walls in the background. In other images, the models are shown posing against pastel walls, which balance out the visuals perfectly due to the closeness in color between the walls and the apparel.
Included in the Pre-Fall Gucci collection are various hoodies, shirts, jackets, and accessories -- the vast majority of which feature whimsical images that take its wearer back to the hippie era.