Category
Lifestyle
Assisted Choices
Trend cluster
Category
Single Parent
Support
The growing number of single Millennial parents calls for assistance.
0.9
Trend score
Trend
What is the Single Parent Support trend?
Single Parent Support: Stereotypes of Millennial parents create a focus on influencer marketing and eco-friendliness, however, statistics show that American Millennial parents are often from low-income areas and had children out of wedlock. This creates a space for brands to not only create positive recognition by providing support, but to make better use of resources.
Trend themes
Themes within the Single Parent Support trend
Three behaviours holding the trend together01
Support for Single Parents
The growing number of single Millennial parents calls for assistance from brands and organizations to help create a stronger sense of community and support for diverse families.
02
Non-Traditional Family Celebrations
As more families don't fit traditional molds, there is an opportunity for brands and organizations to celebrate non-traditional family structures.
03
Affordable Housing for Single Parents
The difficulty single parents have in pursuing education highlights the need for affordable housing and academic advising programs specifically tailored to their needs.
Industry implications
What the Single Parent Support trend means for industry
Where the trend changes the playbookFor
Family Services
Providing support and specialized services for families that don't fit traditional molds.
For
Education
Offering affordable housing and academic advising programs tailored to the needs of single parents pursuing education.
For
Hospitality
Creating packages and programs to cater to single-parent families looking for vacation options that suit their specific needs.
Workshop question
What is an overlooked cause that your brand could provide support in?
Trend signals
Trend signals for Single Parent Support
Trend score 0.9 out of 10, from popularity 7%, activity 11%, freshness 8%.
Popularity7%
Activity11%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Single Parent Support trend
5 featured examples from Sep 7, 2015 to Nov 1, 2016CategoryLifestyle
Single Parent Camping Trips
Camp Kee-Mo-Kee Offers a Special Package for Single Parent Families
This industry has an opportunity to expand their offerings to cater to single parent families with all-inclusive packages and parent-only activities.
CategoryLifestyle
Solo Parent Game Nights
The Single Parent Family Game Night Provided Parental Support
Opportunity for event planning companies to specialize in organizing community-building events specifically targeting single parents.
CategoryLifestyle
Single Parent Support Programs
The Single & Parenting Program Provides Support for Single Parents
Religious organizations can expand their services by offering support groups, counseling services, and assistance to single parents to help combat the challenges of single parenth…
CategoryLife-Stages
Mother-Honoring Children's Books
This New Book Celebrates the Strength of Single Mothers
The publishing industry can capitalize on the demand for children's books that represent diverse family structures by producing and promoting more inclusive content.
CategoryLifestyle
Parental Education Programs
The Lincoln Grant Scholar House Allows Parents to Pursue an Education
Real estate industry can explore innovative solutions to provide affordable housing options for single parents pursuing education.
