Palm leaf prints dominate design in everything from fashion to packaging
Implications - As ubiquitous in the Instagram-driven collective design ideal as 'Millennial pink,' palm leaf prints can be observed as commonplace in contemporary branding, retail design, fashion and much more. This fixation highlights the influence of an image-driven social media culture in which one's possessions and surroundings become a prop that speaks to a new kind of social currency.
Workshop Question - What aesthetic-driven adjustments can you make to your products in order to best leverage the emerging desire for social sharing and currency?
Trend Themes
1. Tropical Print Frenzy - The rise of palm leaf prints in fashion and design shows the influence of social media as a prop for social currency.
2. Vacation-inspired Design - More designers are turning to tropical artwork to create a vacation-inspired lifestyle for consumers around the world.
3. Affordable Luxe - The Tropical Patio Accessories collection by Real Canadian Superstore shows that affordable luxury is in demand.
Industry Implications
1. Retail and Fashion - Brands can leverage tropical prints and vacation themes for products in fashion and retail marketing.
2. Home Accessories and Decor - There's an opportunity for home decor appeal with tropical designs in housewares and small furniture pieces.
3. Tourism - Travel companies can brainstorm how their business can inspire consumers with vacation-inspired products and services based on tropical decor.
6 Featured, 54 Examples:
301,446 Total Clicks
Date Range:
Feb 16 — Aug 17
Trending:
Warm
Consumer Insight Topics:
