Focused Expedition

Cruise brands cater to customer interests with niche trip themes

Implications - As consumers look to pursue travel experiences that indulge a culmination of their interests, cruise companies are launching highly focused trip themes that offer the feeling of insider access and may explicitly afford expert-level knowledge in a particular area of interest. This shift speaks to the interest in curated experiences that enable individuals to celebrate their interests, as well as the push for one-of-a-kind travel that is highly shareable.
SCORE 4.9
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46,358 Total Clicks
Oct 15 - Aug 17
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Featured Examples
Fitness-Focused Cruises - Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
SCORE 7.5
This Quarter and Warm 497 Clicks Pub: Jun 15, 17
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
When most people think of cruse ships, they tend to picture busy casinos, massive buffets, umbrella drinks, and relaxing by an overcrowded pool on a lawn chair—however those traveling with... [More]
Star Gazing Cruise Lines - Princess Cruises and Discover Channel are Offering an Astronomy Cruise
SCORE 2.7
Mild 772 Clicks Pub: Jan 18, 16
Star Gazing Cruise Lines
Princess Cruises and Discover Channel are Offering an Astronomy Cruise
Teaming up with Discovery Channel, Princess Cruises is now offering a star gazing cruise that will appeal to both amateur and experienced astronomers. The ‘Discovery at Sea’ voyage is... [More]
Cruise Ship Music Festivals - 'Anchored 2017' is a Floating Festival Hosted by Unique Cruise
SCORE 4
This Quarter and Mild 84 Clicks Pub: Jun 14, 17
Cruise Ship Music Festivals
'Anchored 2017' is a Floating Festival Hosted by Unique Cruise
This June, Unique Cruise is hosting “Europe’s first ever floating festival.” Aimed at millennials looking for a more luxurious take on the traditional music festival experience, &#... [More]
Adventure-Seeking Cruise Ads - Royal Caribbean Courts Millennials by Promising Them Adventure
SCORE 1.8
Untested 115 Clicks Pub: Oct 21, 15
Adventure-Seeking Cruise Ads
Royal Caribbean Courts Millennials by Promising Them Adventure
Advertising agency Mullen Lowe has released its first cruise ad for Royal Caribbean. The short ad spots seem to have an anti-cruise tone, and focuses on the adventures that the cruise line offers,... [More]
Solar Eclipse-Focused Cruises - The Royal Caribbean Total Eclipse Cruise Sails on August 20
SCORE 3.2
This Quarter and Mild 53 Clicks Pub: Jun 2, 17
Solar Eclipse-Focused Cruises
The Royal Caribbean Total Eclipse Cruise Sails on August 20
Experiencing a total solar eclipse is a truly wondrous experience that not everyone will be able to see in their lifetime, so the Royal Caribbean Total Eclipse Cruise is intended to offer a... [More]
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