Focused Expedition

Cruise brands cater to customer interests with niche trip themes

Implications - As consumers look to pursue travel experiences that indulge a culmination of their interests, cruise companies are launching highly focused trip themes that offer the feeling of insider access and may explicitly afford expert-level knowledge in a particular area of interest. This shift speaks to the interest in curated experiences that enable individuals to celebrate their interests, as well as the push for one-of-a-kind travel that is highly shareable.
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71,414 Total Clicks
Oct 15 - Aug 17
This Year and Mild
WorldLifestyleTravel
Featured Examples
Fitness-Focused Cruises - Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
SCORE 6.6
This Year and Warm 1,729 Clicks Pub: Jun 15, 17
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
When most people think of cruse ships, they tend to picture busy casinos, massive buffets, umbrella drinks, and relaxing by an overcrowded pool on a lawn chair—however those traveling with... [More]
Millennial-Only River Cruises - 'U by Uniworld' is Exclusively for Those 21 to 45 Years of Age
SCORE 6.1
This Year and Warm 617 Clicks Pub: Jun 1, 17
Millennial-Only River Cruises
'U by Uniworld' is Exclusively for Those 21 to 45 Years of Age
Luxury cruise company Uniworld launched a new brand called ‘U by Uniworld’ that is exclusively for travelers between the ages of 21 and 45. The Millennial-targeted travel experiences... [More]
Star Gazing Cruise Lines - Princess Cruises and Discovery Channel are Offering an Astronomy Cruise
SCORE 2.4
Untested 878 Clicks Pub: Jan 18, 16
Star Gazing Cruise Lines
Princess Cruises and Discovery Channel are Offering an Astronomy Cruise
Teaming up with Discovery Channel, Princess Cruises is now offering a star gazing cruise that will appeal to both amateur and experienced astronomers. The ‘Discovery at Sea’ voyage is... [More]
Cruise Ship Music Festivals - 'Anchored 2017' is a Floating Festival Hosted by Unique Cruise
SCORE 3.1
This Year and Mild 161 Clicks Pub: Jun 14, 17
Cruise Ship Music Festivals
'Anchored 2017' is a Floating Festival Hosted by Unique Cruise
This June, Unique Cruise is hosting “Europe’s first ever floating festival.” Aimed at Millennials looking for a more luxurious take on the traditional music festival experience, &#... [More]
Adventure-Seeking Cruise Ads - Royal Caribbean Courts Millennials by Promising Them Adventure
SCORE 1.5
Untested 191 Clicks Pub: Oct 21, 15
Adventure-Seeking Cruise Ads
Royal Caribbean Courts Millennials by Promising Them Adventure
Advertising agency Mullen Lowe has released its first cruise ad for Royal Caribbean. The short ad spots seem to have an anti-cruise tone, and focuses on the adventures that the cruise line offers,... [More]
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