The 'KITH x adidas Soccer' Collection is Performance-Inspired

 - May 30, 2017
References: vogue & highsnobiety
Lifestyle brand KITH has teamed up with adidas for a limited edition 'KITH x adidas Soccer' sportswear collection.

As a sponsor of two soccer clubs; the Cobras and the Flamingos, KITH has taken a break from its usual streetwear collaborations and has launched a performance-focused partnership with adidas Soccer. The collection features gender-neutral clothing designed for on and off the soccer pitch in colors coordinating with those of the Cobras and the Flamingos. Fortunately for the players, the quality of their new gear is on par with that used by 'Manchester United.'

The founder of KITH, Ronnie Feig attributes the collaboration to a heightened interest in soccer by American millennials, "Usually, in our [streetwear] market, we’re associated with basketball. But we’re seeing a shift now, with a lot more kids playing soccer today than a few years ago. And not only that, but these are stylish kids."

This is a collection that doesn't have to compromise on style or performance. Designed for function and form, the KITH x adidas Soccer collection will be available June 2nd.