Committing to a new hair color can be an experience that requires a leap of faith but Sally Beauty is helping to make shoppers feel secure about their decisions with new in-store beauty kiosks and an app experience powered by artificial intelligence. With its ColorView AI Technology, Sally Beauty invites people to "color before you commit" and virtually try on a hair color before they even purchase a product.
ColorView helps consumers refine their preferences and goals, and determines suggested shades that can be tried on with augmented reality in real-time. With facial recognition, facial mapping and real-time biometric tracking, the technology creates an experience that's life-like, giving consumers a realistic idea of what it might be like to use products from brands like Arctic Fox, Wella and Good Dye Young.
What Makes This Trend Stand Out
- Virtual Try-on Technology
- The use of augmented reality and facial recognition technology to allow consumers to virtually try on products before purchase, leading to higher customer satisfaction and reduced product returns.
- Artificial Intelligence-powered Applications
- The integration of AI technology into retail beauty applications, leading to personalized recommendations and an enhanced customer experience.
- Real-time Biometric Tracking
- The use of biometric tracking in beauty kiosks, allowing for personalized product recommendations based on a consumer's individual features, leading to increased sales and customer loyalty.
Sectors Adopting This
- Retail Beauty
- The use of AI and virtual try-on technology in beauty retail, leading to a more immersive shopping experience and increased sales.
- Augmented Reality
- The integration of AR technology in beauty kiosks and applications, leading to a more personalized and interactive experience for customers.
- Artificial Intelligence
- The use of AI technology in retail applications, leading to data-driven insights, personalized recommendations and an improved customer experience.
