InVision is Helping Designers Travel and Learn for Free
Justin Lam — December 18, 2018 — Art & Design
References: invisionapp & fastcompany
InVision, a design software company focused on best user experiences, is launching its inaugural Design Exchange program. Focused on helping designers increase their inspirations, the program sends various designers to cities around the world for free. While in these cities, designers will "learn with, and from, their design peers,” much like a study abroad program.
The program is currently open to professional designers, with each trip lasting a week. Itineraries include design workshops, visits to prominent design firms, and tours of art museums and other cultural institutions. For 2019, InVision plans to host four trips, starting in Sydney, then Copenhagen, followed by Singapore, and then an unnamed fourth destination.
While the Design Exchange program is geared towards all designers, the program is an obvious marketing play for InVision. The company has always pushed itself as a designer-focused company and this program helps it to further establish itself in the design industry.
The program is currently open to professional designers, with each trip lasting a week. Itineraries include design workshops, visits to prominent design firms, and tours of art museums and other cultural institutions. For 2019, InVision plans to host four trips, starting in Sydney, then Copenhagen, followed by Singapore, and then an unnamed fourth destination.
While the Design Exchange program is geared towards all designers, the program is an obvious marketing play for InVision. The company has always pushed itself as a designer-focused company and this program helps it to further establish itself in the design industry.
Trend Themes
1. Design Exchange Programs - InVision's Design Exchange program is disrupting the traditional way of learning by offering free travel experiences for designers to learn and be inspired across the globe.
2. Global Design Workshops - The Design Exchange program's focus on workshops during the trips presents a disruptive innovation opportunity for design education and collaboration.
3. Cultural Immersion for Designers - By providing tours of art museums and visits to prominent design firms, the Design Exchange program opens up opportunities for cultural immersion and cross-pollination of design ideas.
Industry Implications
1. Design Software - InVision's Design Exchange program demonstrates the potential for disruptive innovation within the design software industry by expanding its offerings beyond traditional software solutions.
2. Education and Training - The Design Exchange program disrupts the education and training industry by providing designers with hands-on learning experiences in diverse global contexts.
3. Travel and Tourism - The Design Exchange program offers a unique opportunity for the travel and tourism industry to cater specifically to designers seeking immersive experiences and inspiration in different locations.
0.9
Score
Popularity
Activity
Freshness
