Greater Anglia is Giving Travelers a Look at Its New Fleet with Virtual Reality

 - Nov 16, 2017
References: greateranglia & campaignlive
In order to introduce travelers to its new fleet of trains, Greater Anglia is now hosting virtual reality train preview experiences at a variety of its stations.

With the #GAVIRTUAL experience, customers are invited to board a train, take a seat and get a sense of what they can expect from Greater Anglia as of 2019. The experience gives people the chance to look at new carpets, seats, furnishings, large windows and the plug outlets that are offered onboard, as well as the toilets.

A growing number of companies within the realm of travel and hospitality are leveraging virtual reality for the purposes of providing sneak peeks and allowing consumers to see for themselves how a company's offerings differ from those of a competitor.