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The Las Vegas Tourism Board Created a Virtual Experience to Boost Visits

 - May 30, 2018
References: campaignlive
To inspire people in London to book a trip to Las Vegas, the Las Vegas tourism board created a VR graffiti activation with the artist 'Insa.'

As part of a three-day activation in London, those who put on a virtual reality headset will have the chance to see the American city artfully reinterpreted through the eyes of the graffiti artist. To make the most of the immersive qualities of the VR technology, the upcoming event in June will also engage one's senses with a DJ playing Las Vegas-inspired music and cocktails that promise to serve "a taste of the strip."

The event by the Las Vegas Convention and Visitors Authority will also provide people with the chance to win a fun-filled trip to Las Vegas of their own through Virgin Holidays.