Category
Lifestyle
Assisted Choices
Trend cluster
Category
Carbonated
Antioxidant
Sodas receive a health-conscious overhaul with good-for-you nutrients.
3.9
Trend score
Trend
What is the Carbonated Antioxidant trend?
Carbonated Antioxidant: Realizing a growing desire for health over flavor, beverage brands are turning to health food ingredients to satiate consumer needs. Revamping traditionally sugar-filled drinks like sodas with antioxidants and superfoods, brands are seeking to provide health-conscious alternatives while still maintaining the familiarity of fun, youthful beverages.
Trend themes
Themes within the Carbonated Antioxidant trend
Three behaviours holding the trend together01
Healthier Alternative Sodas
Beverage brands are revamping sodas with healthier superfood ingredients while maintaining fun, youthful beverages. Disruptive innovation opportunities include developing more unique superfood ingredients in sodas and advertising that paints healthy soda consumption as a trendier and healthier lifestyle choice.
02
Functional Beverages
Functional beverages, including beauty-boosting sodas and drinks with probiotics, are becoming more popular as consumers look for drinks that offer added benefits. Disruptive innovation opportunities include developing new functional ingredients that appeal to specific consumer groups and offering a wider range of flavors for these types of products.
03
THC-Infused Drinks
THC-infused sodas and sparkling beverages are emerging as an alternative to traditional marijuana-infused edibles. Disruptive innovation opportunities include developing new flavors and marketing to a wider audience beyond regular marijuana users.
Industry implications
What the Carbonated Antioxidant trend means for industry
Where the trend changes the playbookFor
Beverage Manufacturing
Beverage manufacturers have an opportunity to develop new products with healthier superfood and functional ingredients, as well as to experiment with THC-infused drinks. Healthier sodas also give soda brands the chance to market themselves as trendier and appeal to health-conscious consumers.
For
Functional Food
The trend of functional beverages also applies to the food industry, which can create more products that offer added benefits beyond basic nutrition. Disruptive innovation opportunities include creating functional snacks and desserts that offer added nutritional benefits.
For
Cannabis Industry
As the legalization of marijuana spreads, the cannabis industry offers new possibilities for developing innovative THC-infused drinks, including sodas and sparkling beverages. Disruptive innovation opportunities include developing new flavors and expanding marketing efforts beyond traditional marijuana users.
Trend signals
Trend signals for Carbonated Antioxidant
Trend score 3.9 out of 10, from popularity 51%, activity 59%, freshness 8%.
Popularity51%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Carbonated Antioxidant trend
9 featured examples from Sep 24, 2014 to Feb 4, 2017CategoryLifestyle
Health-Oriented Colas
'Coca-Cola Plus' is Branded as Soda to Improve One's Health
The beverage industry can explore new product development opportunities by incorporating functional fibers and other health-focused ingredients in beverages.
CategoryLifestyle
Healthy Carbonated Drinks
Bai Brands Introduces All-Natural, Anti-Oxidant Sparkling Beverage Line
With the increasingly health-conscious consumers, the beverage industry can capitalize on the creation and marketing of healthy carbonated drinks.
CategoryLifestyle
Honeyed Fermented Sodas
This Refreshing Fermented Soda Features Honey and Rhubarb
Opportunity for the beverage industry to innovate by introducing more fermented soda options with unconventional flavors and health-conscious ingredients.
CategoryLifestyle
Hip Natural Sodas
Charlie's Natural Soda Drinks Are Low-Calorie and Free of 'Fake Stuff'
The carbonated soft drink industry can take advantage of the trend towards healthier and low-calorie alternatives with unique fruit ingredients.
CategoryLifestyle
Sparkling Stimulant Drinks
Feel's Healthy Energy Drinks Contain Natural Caffeine and Sugar
The beverage industry can explore the development of healthier and more natural energy drinks to cater to health-conscious consumers.
CategoryLifestyle
Beauty-Boosting Sodas
This Healthy Soft Drink is Designed to Promote Better Skin, Hair and Nails
The beverage industry can take advantage of the trend by developing and marketing functional drinks that cater to consumers' desire for health benefits beyond just hydration.
CategoryLifestyle
Cola Kombucha Drinks
Clearly Kombucha's 'Chai Cola' Blends Healthy Probiotics and Good Taste
Clearly Kombucha's Chai Cola and similar innovative products have the potential to disrupt the beverage industry by offering healthier and flavorful alternatives to traditional dr…
CategoryLifestyle
Vegan Soda Concepts
veg&pop is a Vegan Soda Concept Created for a Student Project
The beverage industry can benefit from developing new and innovative plant-based beverages for health and environmentally-conscious consumers.
CategoryLifestyle
Sparkling THC Beverages
Sprig's Refreshing Citrus Drink Includes Biologically Active Cannabinoids
The beverage industry can capitalize on the growing market for THC-infused drinks.
