With flavors like Wild Berry, Raspberry Lemonade and Mango Passionfruit, Feel's healthy energy drinks were developed to be energizing alternatives to soda, tea and coffee. The brand even goes so far as to call its products "anti-energy energy drinks," since they reject so much of what typical energy drinks contain.
The beverages from Nurish Brands are made with small traces of natural caffeine and sugar from sources like Erythritol and cane sugar. Otherwise, the ingredient list is free of Taurine, sodium artificial flavors, colors and preservatives and comes packed with Vitamins A through E. Noting that about 90% of Americans drink coffee, this feel-good 15-calorie energy drink is far a healthier choice to make in the morning or afternoon when you're in need of a pick-me-up, without wanting a case of the jitters afterwards.
Key Themes Behind This Trend
- Healthy Energy Drinks
- Opportunity for developing more natural and healthier energy drinks that provide a pick-me-up without the negative side effects.
- Anti-energy Energy Drinks
- Opportunity to create energy drinks that reject the typical ingredients found in traditional energy drinks and offer a healthier alternative.
- Reduced Calorie Beverages
- Opportunity to develop low-calorie drinks that still provide an energizing boost without the added calories.
Where This Applies
- Beverage Industry
- The beverage industry can explore the development of healthier and more natural energy drinks to cater to health-conscious consumers.
- Functional Drinks Industry
- The functional drinks industry can capitalize on the trend of anti-energy energy drinks by creating innovative products that provide energy without the negative effects.
- Health and Wellness Industry
- The health and wellness industry can benefit from the demand for reduced calorie beverages that promote a healthier lifestyle.
