veg&pop is a vegan soda concept created for a student project that is aimed at being an indulgence during special occasions for young people. In describing the mindset of the target consumer, the designer suggests it is a young person adhering to a healthy lifestyle in a "party moment."
The vegan soda concept was created by David Reca, a student of ESI Valladolid in Valladolid, Spain. The glass bottle concept is sustainable given its easy to recycle and allows the vibrant hues of the healthy soda flavors to be shown off.
The unique concept may seem like an oxymoron, but as consumers move away from traditional sugary beverages, many are looking for healthy alternatives that replicate the same texture and flavors of soda.