Category
Lifestyle
Occasion Coding
Trend cluster
Category
Glamorized Fast
Food
Fashion designers adopt fast food aesthetics for cultural allure.
2.9
Trend score
Trend
What is the Glamorized Fast Food trend?
Glamorized Fast Food: Recognizing the fandom that exists around fast food and the franchises that produce it, fashion retailers have begun referencing items like pizza and burgers in designs. By doing so, designers are not only creating an aesthetic that consumers can identify with, they're also reflecting on the growing fascination with the hedonistic lifestyles and gluttonous behavior.
Trend themes
Themes within the Glamorized Fast Food trend
Three behaviours holding the trend together01
Fast Food Fashion Aesthetics
Fashion retailers are referencing fast food items, creating an aesthetic that reflects the growing fascination with the hedonistic lifestyles and gluttonous behavior.
02
Food-Inspired Accessories
Designers are creating fun and quirky jewelry pieces and carryall that draw inspiration from novelty items like fast food culture, pop art, and contemporary art pieces.
03
Food-Adorned Fashion Accessories
Dynamic young fine artists are creating whimsical food-adorned illustrated scarves that feature images of fast food and pets, and align them with astrological signs or with specific products or dishes.
Industry implications
What the Glamorized Fast Food trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion industry insiders can integrate fast food aesthetics and food-inspired accessories into their collections to appeal to consumers and create a unique fashion style.
For
Jewellery Industry
Jewellery industry professionals can incorporate food-inspired designs into their pieces and create a line of quirky, unconventional accessories that can appeal to young and trendy consumers.
For
Illustration Industry
Illustrators can create food-adorned illustrated scarves that feature images of fast food and pets, and different horoscope signs or specific products or dishes to create playful, whimsical, and artistic pieces.
Workshop question
How can you resonate with younger demographics by incorporating irony into your messaging?
Trend signals
Trend signals for Glamorized Fast Food
Trend score 2.9 out of 10, from popularity 30%, activity 50%, freshness 8%.
Popularity30%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Glamorized Fast Food trend
5 featured examples from Feb 24, 2014 to May 29, 2015CategoryFashion
Haute Hamburger Couture
Moschino by Jeremy Scott Fall/Winter 2014 is Fast Food Flawlessness
Opportunity for fashion industry brands to explore bold and unique designs inspired by fast food and junk food.
CategoryFashion
Vibrant Pizza Clutches
Gelareh Mizrahi's Slice of Heaven Clutch Features a Python Construction
The fashion accessories industry can explore disruptive innovation by incorporating bold colors, unconventional materials, and playful designs into their product offerings.
CategoryFashion
Opulent Fast Food Accessories
This Burger Necklace by Glenda Lopez is Pop Art Themed
The jewelry industry can take advantage of the trend towards pop art and quirky fashion by creating unique, conversation-starting pieces like the burger necklace.
CategoryFashion
Gold Pizza Necklaces
This Glenda Lopez Jewelry Piece is an Homage to Fast Food
The fashion accessories industry can look to incorporate whimsical designs that combine novelty and elegance to capture consumer attention.
CategoryFashion
Ramen-Printed Scarves
Christina J Wang's Illustrated Scarves Features Images of Food and Pets
Opportunity for apparel manufacturers to incorporate customized illustrations on everyday wearables to enhance consumer experience and meet growing demand for personalized product…
