Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Adidas Releases the Battle Pack for the FIFA World Cup 2014

 - May 15, 2014
References: adidas & designboom
Adidas has finally debuted its footwear collection for the FIFA World Cup this year with the Battle Pack line. The shoes come in five different kinds, all with various patterns that look inspired by war paint, which is fitting considering these teams are going into battle for one of the most prestigious awards in soccer.

The shoes are very colorful and have intricate patterns over them. DesignBoom explains the reasoning behind this in more detail, saying that "the individual patterns are designed to express the attributes of each shoe, as well as abilities of the player – victory – speed, bravery, control, energy and agility." Not only is the coloring symbolic, but Adidas has worked hard with the Battle Pack to ensure each shoe is fitted with the best sport technology too. Photo Credits: designboom, adidas