Marketers take a comedic approach to connect with younger Hispanics
Implications - Marketers looking to tap into the Hispanic Millennial market are opting for a lighthearted, humorous approach. The success of these campaigns reveals that Hispanic Millennials possess the same self-aware, self-reflexive sense of humor as their Caucasian counterparts, able to poke fun at stereotypes on both a generational and cultural level.
Workshop Question - How could your brand better connect with specific segments of the consumer market to create a more authentic connection?
Trend Themes
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Humorous Hispanic Marketing — Marketers targeting Hispanic Millennials are opting for a lighthearted approach, using humor to connect with the demographic on a generational and cultural level.
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Community-oriented Marketing — Marketing campaigns are focusing on community-oriented topics such as cultural pride to create a wholesome connection with Hispanic audiences.
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Bicultural Advertising — Ad campaigns targeted at bilingual consumers who navigate between Mexican and American culture seek to maintain a connection with the demographic in the US, leveraging iconic Hispanic athletes to appeal to the audience.
Industry Implications
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Marketing & Advertising — Humorous and community-oriented campaigns are emerging as ways to connect with Hispanic Millennial audiences.
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Food & Beverage — Beverage companies such as Bud Light and Tecate are reaching Hispanic audiences with Spanish language commercials that leverage culture-specific values and celebrity endorsements
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Fashion & Apparel — Fashion brands like Old Navy are using satirical commercials to appeal to both young viewers and budget-conscious parents.
5 Featured, 39 Examples:
114,760 Total Clicks
Date Range:
Oct 15 — Jul 16
Trending:
Untested
Consumer Insight Topics:
