Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Discreet
Cooling
Consumers search for design-conscious cooling devices.
4.6
Trend score
Trend
What is the Discreet Cooling trend?
Discreet Cooling: Temperature control devices are not only getting smaller, but also more inconspicuous in their design, as consumers seek subtler, more portable ways to manipulate their environments. Often wearable, these next generation cooling devices speak to the modern consumer's need for comfort and adaptability without compromising personal style.
Trend themes
Themes within the Discreet Cooling trend
Three behaviours holding the trend together01
Wearable Cooling Devices
Consumers seeking subtler and portable temperature control devices are opting for wearable cooling devices.
02
USB/Smartphone-Powered Fans
The demand for aftermarket products oriented towards USB ports and smartphones like Mini Mobile USB Fan is on the rise.
03
Discreet Clip-On Fans
Discreet Clip-On Fans like the Collar Fan are designed to help people keep cool in sub-tropical countries.
Industry implications
What the Discreet Cooling trend means for industry
Where the trend changes the playbookFor
Personal Electronics
There is a potential to innovate personal electronics by creating portable temperature control devices that can be worn
For
Fashion & Design
The fashion industry can create temperature control devices that cater to the modern consumer’s need for comfort while not compromising personal style
For
Travel and Tourism
Temperature control devices like the Mist Travel Fan are in high demand, which can create a disruptive innovation opportunity in the travel and tourism industry.
Workshop question
How could you reformat your brand's offering such that consumers would be able to make use of it discreetly?
Trend signals
Trend signals for Discreet Cooling
Trend score 4.6 out of 10, from popularity 72%, activity 58%, freshness 8%.
Popularity72%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Discreet Cooling trend
4 featured examples from Jan 14 to Jan 15, 2016CategoryTech
Smartphone-Powered Fans
This Mini Mobile USB Fan Plugs into Smartphones to Provide Cooling Relief
Disruptive innovation opportunities in creating unique smartphone-related accessories.
CategoryArt & Design
Discreet Clip-On Fans
The 'Collar Fan' Aims to Make Wearers Comfortable in Hot Weather
Exploring the potential for integrating functional technologies into clothing and accessories.
CategoryTech
Folding Micro Fans
The 'Go' Personal Mini Fan is Designed to be Portable and Refreshing
There is an opportunity to innovate and disrupt the personal fan industry by developing folding and portable options.
CategoryTech
Enhanced Refreshment Fans
This Mist Travel Fan Adds H2O to the Cooling Equation for Heat Relief
The travel accessories industry can explore opportunities to innovate by incorporating misting technology into portable fans for added comfort during travel.
