Consumers search for design-conscious cooling devices
Implications - Temperature control devices are not only getting smaller, but also more inconspicuous in their design, as consumers seek subtler, more portable ways to manipulate their environments. Often wearable, these next generation cooling devices speak to the modern consumer's need for comfort and adaptability without compromising personal style.
Workshop Question - How could you reformat your brand's offering such that consumers would be able to make use of it discreetly?
Trend Themes
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Wearable Cooling Devices — Consumers seeking subtler and portable temperature control devices are opting for wearable cooling devices.
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Usb/smartphone-powered Fans — The demand for aftermarket products oriented towards USB ports and smartphones like Mini Mobile USB Fan is on the rise.
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Discreet Clip-on Fans — Discreet Clip-On Fans like the Collar Fan are designed to help people keep cool in sub-tropical countries.
Industry Implications
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Personal Electronics — There is a potential to innovate personal electronics by creating portable temperature control devices that can be worn
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Fashion & Design — The fashion industry can create temperature control devices that cater to the modern consumer’s need for comfort while not compromising personal style
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Travel and Tourism — Temperature control devices like the Mist Travel Fan are in high demand, which can create a disruptive innovation opportunity in the travel and tourism industry.
4 Featured, 30 Examples:
135,215 Total Clicks
Date Range:
Jan 16 — Jan 16
Trending:
Warm
Consumer Insight Topics:
