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Conscious Enjoyment

Restaurants offer food and beverage pairings for consumer allure

Implications - While self-service is becoming more common in the restaurant space, the desire for a full-fledged dining experience persists. In addition to self-serve options, many establishments are offering meals paired with suggested alcoholic drinks. In the fast casual sector, this move establishes restaurants as a guide to greater enjoyment, as well as points to a more experience-driven consumer.

Workshop Question - How can your brand create a more experience-driven attitude in its approach to marketing, design or product innovation?

SCORE 4.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 51 Examples: 64,124 Total Clicks

Date Range: Jan 16 - Aug 17

Trending: Warm

Consumer Insight Topics: Lifestyle Food Drinking

Featured Examples

Boozy Fast Food Menus - The Mixed Eats Food Truck Offers Guinness-Spiked Burgers and Bailey's Donuts

SCORE 5.5

Warm 1,073 Clicks Pub: Apr 26, 16

Boozy Fast Food Menus

The Mixed Eats Food Truck Offers Guinness-Spiked Burgers and Bailey's Donuts

Mixed Eats’ fast food menu is unlike that of most food trucks and features favorites like donuts and burgers that are infused with boozy ingredients. Made with familiar spirits and brews like... [More]

Exclusive Chocolate Tastings - Lindt is Holding a Chocolate and Wine Tasting Masterclass

SCORE 6.2

Warm 1,360 Clicks Pub: Nov 9, 16

Exclusive Chocolate Tastings

Lindt is Holding a Chocolate and Wine Tasting Masterclass

Chocolate and wine tastings are both common and classic, but luxury chocolate brand Lindt is putting its own spin on the pairing with its upcoming ‘Lindt Excellence Masterclass.’ The... [More]

Champagne Dumpling Bars - This Japanese Bar Spotlights Gyoza and Champagne Pairings

SCORE 4.1

Average 669 Clicks Pub: Mar 18, 17

Champagne Dumpling Bars

This Japanese Bar Spotlights Gyoza and Champagne Pairings

Cheese and fruit are some of the most popular champagne pairings, but the Champagne & Gyoza Bar is a new destination in Akasaka, a residential and commercial district of Tokyo, Japan that... [More]

Vegan Wine Pairing Events - TASTE and Sand Castle Winery are Teaming Up for a Vegan Winemaker Dinner

SCORE 3.4

Mild 640 Clicks Pub: Aug 26, 17

Vegan Wine Pairing Events

TASTE and Sand Castle Winery are Teaming Up for a Vegan Winemaker Dinner

Vegan restaurant TASTE is partnering with Sand Castle Winery for a vegan wine pairing event that will match plant-based foods to different kinds of wine. At the Vegan Winemakers Dinner, guests can... [More]

Ice Cream Wine Pairings - Friarwood and Scoop are Teaming Up for a Unique Wine Tasting Event

SCORE 4.2

Average 507 Clicks Pub: Aug 8, 17

Ice Cream Wine Pairings

Friarwood and Scoop are Teaming Up for a Unique Wine Tasting Event

At the end of this month, London-based ice cream shop Scoop and boutique fine wine merchant Friarwood will be hosting a unique wine tasting event as part of Friawood’s Discovery Tasting series.... [More]

Pastry Wine Pairings - The Leopard’s Leap Tasting Room Offers Donut and Wine Pairings

SCORE 3.8

Mild 468 Clicks Pub: Jan 18, 16

Pastry Wine Pairings

The Leopard’s Leap Tasting Room Offers Donut and Wine Pairings

The tasting room at Leopard’s Leap Family Vineyards is not only a space that hosts upscale wine tastings and private events but is also a great spot to grab a casual lunch or sample the brand’... [More]