Consumers embrace food and beverage flavored with floral elements
Implications - Many brands are responding to concerns regarding chemical additives with flavoring alternatives derived from floral elements.
From upscale menu items to craft spirit offerings, such infusions serve to transform traditional food and beverage into something that both feels sophisticated and appeals to the health-conscious. The reformatting rich, familiar flavors with natural ingredients speaks to the influence of the health movement in luxurious settings.
From upscale menu items to craft spirit offerings, such infusions serve to transform traditional food and beverage into something that both feels sophisticated and appeals to the health-conscious. The reformatting rich, familiar flavors with natural ingredients speaks to the influence of the health movement in luxurious settings.
Workshop Question - How could your brand manufacture a sense of luxury without substantially altering your core product or service?
Trend Themes
1. Floral Infused Flavors - Brands are responding to concerns regarding chemical additives with flavoring alternatives derived from floral elements.
2. Natural and Organic Ingredients - The reformatting rich, familiar flavors with natural ingredients speaks to the influence of the health movement in luxurious settings.
3. Unique and Artisanal Food and Beverages - Infused spirits, floral desserts and complex syrups are just a few examples of artisanal food and beverage production.
Industry Implications
1. Food and Beverage - The use of floral elements in food and beverage production is a growing trend with innovative infusions and applications.
2. Health and Wellness - The trend towards natural and organic ingredients is driven by the increasing interest in healthy and sustainable food options.
3. Luxury and Hospitality - Incorporating unique and artisanal food and beverage offerings into hospitality settings is a disruptive innovation opportunity that will set brands apart.
