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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,855 more

Iridescent Activewear

Consumers opt for performance-enhancing, lightweight workout attire

Implications - Consumers are embracing fitness apparel made of lightweight, iridescent fabrics that are ideal for unpredictable weather and evening training. Beyond nighttime visibility and lightweight warmth, these hybrid textiles and blends also add an element of shine and luster to activewear. Functionality no longer negates style when it comes to performance wear, suggesting that health and fitness have evolved to become part of a consumer's personal branding.
Workshop Question - What's the most purely functional aspect of your brand? How could you turn this into something that fits with your consumers' personal brand?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
220,424 Total Clicks
Date Range:
Feb 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Stylishly Lightweight Sneakers
Stylishly Lightweight Sneakers
Nike Puts an Iridescent Spin on the Simple Roshe Flyknit Shoe
The Nike Roshe Flyknit continues to be simple and sleek in a new colorway. With an iridescent aesthetic, this particular shoe looks as though it were made with Daenerys Targaryen, the Queen of... MORE
Ultra-Reflective Activewear
Ultra-Reflective Activewear
These Reflective Garments are Designed for Running and Biking at Night
‘TBI’ is a line of reflective garments that are specially designed for women who enjoy running or biking at night. For many women, the evening is the only time of the day that they are... MORE
Revolutionary Running Shoes
Revolutionary Running Shoes
The Nike LunarEpic Flyknit Drastically Rethinks the Collar and Sole
There are running shoes and then there are the Nike LunarEpic Flyknit. This revolutionary design rethinks traditional industry products in order to address the fact that people today are looking... MORE
Iridescent High Top Sneakers
Iridescent High Top Sneakers
These adidas XENO Pro Models Feature a Light-Sensitive Colorway
The adidas XENO technology graces the brand’s classic Pro Model silhouette in this new pair of iridescent high tops. Originally released in early 2015, the adidas XENO material uses a... MORE
Winter Running Apparel
Winter Running Apparel
The Nike Flash Pack Has Warm & Visible Jackets, Vests and Shoes
This year’s addition to the Nike Flash Pack introduces reflective vests and jackets that are perfect for winter running, joining the line’s warm and waterproof running shoes. All of the... MORE
Reflective Running Gloves
Reflective Running Gloves
Lululemon's Frosty Run Gloves Boost Visibility at Night
Lululemon’s ‘Frosty’ running gloves boast a reflective materiality that boosts a wearer’s visibility at night. Ensuring protection from the elements and safety in the dark,... MORE

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