Category
Lifestyle
Assisted Choices
Trend cluster
Category
Iridescent
Activewear
Consumers opt for performance-enhancing, lightweight workout attire.
5.2
Trend score
Trend
What is the Iridescent Activewear trend?
Iridescent Activewear: Consumers are embracing fitness apparel made of lightweight, iridescent fabrics that are ideal for unpredictable weather and evening training. Beyond nighttime visibility and lightweight warmth, these hybrid textiles and blends also add an element of shine and luster to activewear. Functionality no longer negates style when it comes to performance wear, suggesting that health and fitness have evolved to become part of a consumer's personal branding.
Trend themes
Themes within the Iridescent Activewear trend
Three behaviours holding the trend together01
Iridescent Textiles
The use of iridescent textiles and materials in athletic wear adds an element of shine and luster to performance wear, making it more than just functional, but also stylish.
02
Reflective Running Gear
With the innovation of reflective running gear, fitness apparel has evolved to be more than just a functional garment. It is now designed to improve visibility and safety during nighttime workouts, while remaining fashion-forward.
03
Customizable Functionality
The creation of customizable, personalized athletic gear responds to the demand for tailored products that cater to each individual's needs and preferences.
Industry implications
What the Iridescent Activewear trend means for industry
Where the trend changes the playbookFor
Athletic Wear
Athletic wear companies can incorporate iridescent textiles and reflective running gear to add style and safety to performance apparel.
For
Footwear
Footwear brands can create shoes that incorporate customizable features that cater to the needs of individual runners, such as personalized soles and insoles.
For
Sporting Goods
Sporting goods businesses can develop equipment based on trends, such as reflective gear or stylish and functional winter running apparel.
Workshop question
What's the most purely functional aspect of your brand? How could you turn this into something that fits with your consumers' personal brand?
Trend signals
Trend signals for Iridescent Activewear
Trend score 5.2 out of 10, from popularity 73%, activity 75%, freshness 8%.
Popularity73%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Iridescent Activewear trend
6 featured examples from Feb 18, 2015 to Mar 4, 2016CategoryFashion
Stylishly Lightweight Sneakers
Nike Puts an Iridescent Spin on the Simple Roshe Flyknit Shoe
Sportswear companies can leverage the iridescent footwear trend to create performance sneakers with a fashionable twist.
CategoryLifestyle
Ultra-Reflective Activewear
These Reflective Garments are Designed for Running and Biking at Night
Disruptive innovation opportunity: Creating innovative fitness apparel that enhances visibility in low-light conditions.
CategoryFashion
Revolutionary Running Shoes
The Nike LunarEpic Flyknit Drastically Rethinks the Collar and Sole
Companies should explore innovative materials and designs to stay ahead of the competition in the growing athletic shoe market.
CategoryFashion
Iridescent High Top Sneakers
These adidas XENO Pro Models Feature a Light-Sensitive Colorway
Iridescent materials and light-sensitive technology provide opportunities for innovation and differentiation in the fashion industry.
CategoryArt & Design
Winter Running Apparel
The Nike Flash Pack Has Warm & Visible Jackets, Vests and Shoes
Opportunity for disruptive innovation in the athletic apparel industry by offering winter running gear that combines style, visibility, and functionality.
CategoryFashion
Reflective Running Gloves
Lululemon's Frosty Run Gloves Boost Visibility at Night
Disruptive innovation potential lies in developing advanced materials and functional features for athletic gloves and accessories.
