The Nike Flash Pack Has Warm & Visible Jackets, Vests and Shoes
Cadhla Gray — November 3, 2015 — Art & Design
References: news.nike & fastcodesign
This year's addition to the Nike Flash Pack introduces reflective vests and jackets that are perfect for winter running, joining the line's warm and waterproof running shoes.
All of the winter athletic apparel is inspired by the Northern lights, with luminous colorful designs to brighten both the streets and your mood during the colder months. Greens, blues and purples all shine in different iridescent patterns, great for keeping runners visible in low-light settings.
The material of the vest, jacket and shoes repel water and wind, while made with light insulating layers to keep warm. The Aerolofts have a layer of down insulation to keep feet cozy during winter running, with tiny laser cut holes for breathability. This line of athletic apparel is great for those who like to keep active outdoors even once the temperature drops.
All of the winter athletic apparel is inspired by the Northern lights, with luminous colorful designs to brighten both the streets and your mood during the colder months. Greens, blues and purples all shine in different iridescent patterns, great for keeping runners visible in low-light settings.
The material of the vest, jacket and shoes repel water and wind, while made with light insulating layers to keep warm. The Aerolofts have a layer of down insulation to keep feet cozy during winter running, with tiny laser cut holes for breathability. This line of athletic apparel is great for those who like to keep active outdoors even once the temperature drops.
Trend Themes
1. Reflective Athletic Apparel - Opportunity for disruptive innovation in creating reflective athletic apparel that combines warmth, visibility, and stylish design.
2. Iridescent Color Patterns - Opportunity for disruptive innovation in incorporating iridescent color patterns into winter athletic apparel to increase visibility and fashion-forward appeal.
3. Weather-resistant Insulated Footwear - Opportunity for disruptive innovation in developing weather-resistant running shoes with insulating layers and breathable features.
Industry Implications
1. Athletic Apparel - Opportunity for disruptive innovation in the athletic apparel industry by offering winter running gear that combines style, visibility, and functionality.
2. Outdoor Sports Equipment - Opportunity for disruptive innovation in the outdoor sports equipment industry by creating innovative and weather-resistant running shoes suitable for winter activities.
3. Fashion and Activewear - Opportunity for disruptive innovation in the fashion and activewear industry by incorporating iridescent color patterns into winter athletic apparel for enhanced visibility and style.
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