The adidas XENO technology graces the brand's classic Pro Model silhouette in this new pair of iridescent high tops.
Originally released in early 2015, the adidas XENO material uses a technology that changes color upon direct contact from light. Shoes that utilize the adidas XENO colorway appear to be black and grey or silver, but suddenly flare into shimmering rainbow color in the right lighting. Inspired by the skin of a snake species found in Southeastern Asia, adidas XENO is a surprising and unusual addition to any sneaker. Now, used on the adidas Pro Model high top, it looks especially luxurious and eye-catching.
Sneaker brands find several ways to differentiate and compete among themselves, most intensely in the realms of protected iconic silhouettes and new, patented technologies. adidas achieves both aesthetic and technical originality with adidas XENO.
What's Driving This Trend
- Light-sensitive Technology
- Incorporating light-sensitive technology into products creates opportunities for surprise and differentiation.
- Iridescent Fashion
- The use of iridescent materials in fashion creates a visually stunning and innovative look.
- Luxurious Update
- Updating classic silhouettes with luxurious materials or technology can add a fresh and eye-catching spin on a familiar product.
Who This Affects Most
- Fashion
- Iridescent materials and light-sensitive technology provide opportunities for innovation and differentiation in the fashion industry.
- Footwear
- Sneaker brands can differentiate themselves through luxurious and innovative updates to classic silhouettes or through the use of patented technologies such as adidas XENO.
- Technology
- Light-sensitive technology like adidas XENO can be applied to a variety of consumer products beyond footwear to create an unexpected and innovative user experience.
