Consumers embrace unobtrusive devices for easy travel connectivity
Implications - As consumers weigh options for their next laptop or tablet purchase, many are investing in lightweight, ultra-portable devices that ensure easy transport and quick connectivity. Ideal for business travelers or those looking to lessen their carry-on load without compromising connectivity, such gadgets highlight a movement toward unobtrusive devices that emphasize form as well as function. This progression speaks to the desire to remain connected in a way that is subtle and inconspicuous.
Workshop Question - How does your brand prioritize the desires of the consumer? Is the process built into the culture of your brand or is determining what the consumer wants something you really struggle with?
Trend Themes
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Ultra-portable Devices — Consumers are investing in devices that ensure easy transport and quick connectivity, emphasizing form as well as function, which offers opportunities for businesses to innovate in terms of lighter, thinner and more compact products.
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Stylus-supporting Tablets — As technology embraces old-meets-new philosophy with the help of stylus, businesses may explore this feature to enhance individualistic experience for users, specifically in industries such as graphic design, architecture, and education.
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Custom Chipsets — The introduction of MediaPad M2 with in-house Kirin 930 quad 2.0GHz processor showcases an increasing trend of products marrying product with components, opening opportunities for businesses to explore in-house product development and enhance control of high-quality components.
Industry Implications
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Technology — The emphasis on portable and lightweight devices, as well as stylus-supporting options and custom built chipsets, provides an opportunity for innovation within the technology space to satisfy consumer demands.
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Education — The growth in demand for stylus-supporting tablets presents an opportunity for the education sector to incorporate seamlessly digital tools and technologies, to enhance learning among students and leverage online learning platforms.
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Manufacturing — Custom chipsets can provide businesses with greater monitor and control over high-quality components in their products. To leverage the trend and grow, businesses in this industry may want to consider developing in-house product development capabilities.
