Category
Tech
Delegated Interfaces
Trend cluster
Category
Appified
In-Flight
Connected in-flight apps suggest consumers expect WiFi access.
2.1
Trend score
Trend
What is the Appified In-Flight trend?
Appified In-Flight: A host of dedicated mobile applications designed specifically for use mid-flight suggest a consumer expectation for WiFi while in transit. Whether as a means of staying connected to those on the ground or for in-flight networking purposes, such applications speak to the desire for easily accessible, WiFi-enabled communication and entertainment. This progression can be seen as a representation of shifting consumer expectations informed by an interest in remaining connected at all times.
Trend themes
Themes within the Appified In-Flight trend
Three behaviours holding the trend together01
In-Flight Connectivity
The rise of in-flight apps, services and entertainment offerings is indicative of an increased consumer expectation for mid-air Wi-Fi and connectivity.
02
Customizable Travel Apps
Companies that can create tailored apps for in-flight entertainment, access to Wi-Fi and specialized travel experiences can provide innovative offerings to airlines, attracting customers and generating more brand loyalty.
03
High-Speed Airplane Wi-Fi
Advancements in technology are creating opportunities for companies to provide higher-quality, on-demand Wi-Fi internet access inside airplanes, offering improved onboard connectivity and overall user experiences.
Industry implications
What the Appified In-Flight trend means for industry
Where the trend changes the playbookFor
Airlines
Airlines can invest in personalized in-flight apps and digital infrastructure, such as Wi-Fi connection services and tailored entertainment to enhance customer experiences, generate new streams of revenue and encourage brand loyalty.
For
Entertainment
In-flight entertainment is evolving into a new category, creating new partnerships, smart apps and streaming services, creating opportunities for entertainment companies to offer more extensive catalogs of onboarding content tailored to individual airlines' needs.
For
Travel Technology
New technologies, such as beacons and high-speed satellite internet, are being used to create innovative travel experiences and connect consumers seamlessly throughout their journeys, offering potential opportunities for companies specializing in travel tech.
Workshop question
How do you think shifting consumer expectations will impact your brand? How will you adapt to them?
Trend signals
Trend signals for Appified In-Flight
Trend score 2.1 out of 10, from popularity 37%, activity 18%, freshness 8%.
Popularity37%
Activity18%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Appified In-Flight trend
6 featured examples from Jan 29, 2015 to Dec 7, 2016CategoryTech
Updated On-Flight Dating Apps
The AirDates App Now Includes Social Media Integration
The travel and tourism industry can leverage in-flight dating apps to enhance the travel experience and provide a unique and enjoyable social networking platform for air travelers.
CategoryWorld
High-Speed Airplane WiFi
Gogo's New in-Flight WiFi will Provide 100Mbps of Speed
The Aerospace industry needs to invest in developing innovative, high-speed WiFi technology, along with other smart airplane technologies to improve passenger experience and stay…
CategoryTech
In-Flight Entertainment Apps
Delta Airlines Created Its Own Free Video Streaming Service
Airlines can consider offering free in-flight entertainment services through passengers' personal devices, providing a competitive advantage and enhanced customer experience.
CategoryTech
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
Airlines can implement gamified marketing strategies to attract and retain customers, while also offering unique experiences and rewards.
CategoryTech
In-Flight Internet Apps
The SITA OnAir Travel Wi-Fi App Embraces Terminal and Aircraft Beacons
Opportunity for airlines to leverage in-flight Wi-Fi and apps to enhance customer satisfaction and differentiate from competitors.
CategoryWorld
In-Flight Music Apps
Spotify & The New York Times are Now Available on Virgin America Flights
Airlines can leverage in-flight streaming services and collaborations with media companies to differentiate their services and attract more passengers.
