Connected in-flight apps suggest consumers expect WiFi access
Implications - A host of dedicated mobile applications designed specifically for use mid-flight suggest a consumer expectation for WiFi while in transit. Whether as a means of staying connected to those on the ground or for in-flight networking purposes, such applications speak to the desire for easily accessible, WiFi-enabled communication and entertainment. This progression can be seen as a representation of shifting consumer expectations informed by an interest in remaining connected at all times.
Workshop Question - How do you think shifting consumer expectations will impact your brand? How will you adapt to them?
Trend Themes
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In-flight Connectivity — The rise of in-flight apps, services and entertainment offerings is indicative of an increased consumer expectation for mid-air Wi-Fi and connectivity.
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Customizable Travel Apps — Companies that can create tailored apps for in-flight entertainment, access to Wi-Fi and specialized travel experiences can provide innovative offerings to airlines, attracting customers and generating more brand loyalty.
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High-speed Airplane Wi-fi — Advancements in technology are creating opportunities for companies to provide higher-quality, on-demand Wi-Fi internet access inside airplanes, offering improved onboard connectivity and overall user experiences.
Industry Implications
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Airlines — Airlines can invest in personalized in-flight apps and digital infrastructure, such as Wi-Fi connection services and tailored entertainment to enhance customer experiences, generate new streams of revenue and encourage brand loyalty.
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Entertainment — In-flight entertainment is evolving into a new category, creating new partnerships, smart apps and streaming services, creating opportunities for entertainment companies to offer more extensive catalogs of onboarding content tailored to individual airlines' needs.
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Travel Technology — New technologies, such as beacons and high-speed satellite internet, are being used to create innovative travel experiences and connect consumers seamlessly throughout their journeys, offering potential opportunities for companies specializing in travel tech.
