Category
Tech
Delegated Interfaces
Trend cluster
Category
Hi-Tech
Textile
Consumers turn to smart apparel for preventative measures.
3.7
Trend score
Trend
What is the Hi-Tech Textile trend?
Hi-Tech Textile: Smart fashion is continuing to grow in size and scope with hi-tech fabrics that display a wide range of possibilities. Beyond aesthetics, these intelligent textiles offer added value to consumers, especially in the realm of health and comfort. Such innovations indicate a growing brand responsibility to consumer wellness beyond the immediate use of the product.
Trend themes
Themes within the Hi-Tech Textile trend
Three behaviours holding the trend together01
Smart Textiles
Textile technology that displays a wide range of possibilities beyond aesthetics offers added value to consumers, especially in the realm of health and comfort.
02
Sustainable Energy-Generating Fabrics
Development of fabrics that generate electricity through employing natural sources of energy such as solar and wind reveals a disruptive innovation opportunity for the clean energy industry.
03
Antibacterial Textiles
The development of bacterial-fighting fabrics for both hospital-use and everyday purposes offers a significant opportunity for the healthcare industry to promote public health.
Industry implications
What the Hi-Tech Textile trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Consumer demand for unique and personalized clothing reveals an opportunity for fashion professionals to create customized clothing and embrace the use of smart technologies in fashion design.
For
Healthcare Industry
Smart textiles that promote health and monitor vitals, along with development of antibacterial fabric can revolutionize and increase efficiency of daily healthcare practices.
For
Sports Industry
Athletic apparel that offers both style and technical performance, reduces common inflammation, and lessens the risk of athletes' injuries presents a disruptive innovation opportunity for sports professionals.
Workshop question
How can you integrate your brand and products into consumer lifestyles outside of the typical context your brand may be associated with?
Trend signals
Trend signals for Hi-Tech Textile
Trend score 3.7 out of 10, from popularity 52%, activity 52%, freshness 8%.
Popularity52%
Activity52%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hi-Tech Textile trend
7 featured examples from Aug 14, 2015 to Oct 20, 2016CategoryFashion
Body Heat-Adjusting Jackets
The New Descente Line Boasts High-Tech Fabric to Protect Its Wearer
Functional and fashionable winter athletic wear that adapts to body temperature for a more comfortable, versatile winter wear.
CategoryEco
Sustainable Energy-Generating Fabrics
This Fabric Turns Solar and Wind Energy into Electricity
The development of energy-generating clothing has disruptive innovation opportunities in the fashion industry for creating wearable technology for fashion.
CategoryTech
Responsive Glowing Clothes
The 'Futuro' Collection Interacts with Audience Members
The fashion industry has an opportunity to explore the use of technology and sensors to create interactive and responsive clothing that enhances the overall consumer experience.
CategoryTech
Heat-Capturing Clothing
This High-Tech Textile is Made from Invisible Metallic Wires
The apparel manufacturing industry can explore the production of heat-capturing clothing using innovative fabrics like silver nanowire-coated textiles.
CategoryFashion
Emotion-Based Clothing
This Apparel Line Creates Custom Garments Based on a Customer's Mood
Harnessing emotion-based clothing to revolutionize the fashion industry and cater to the increasing demand for personalized fashion.
CategoryTech
Bacteria-Killing Textiles
This Antibacterial Fabric Could Reduce Hospital-Acquired Infections
Implementing antibacterial fabrics in hospitals to reduce the risk of hospital-acquired infections.
CategoryLifestyle
Technical Activewear Collections
HPE's Sportswear Range Supports Muscles and Promotes Comfort
The sportswear industry can utilize HPE's advanced fiber technology to create durable and high-performance garments.
