Body Heat-Adjusting Jackets

The New Descente Line Boasts High-Tech Fabric to Protect Its Wearer

Blending contemporary fashion with functional builds, the new Descente collection, titled 'ALLTERRAIN,' is made to withstand the seasonal elements that have already been felt by many this year.

Taking ques from ski gear, the Korean brand crafts the clothing with a flexible construction so that consumers can move freely while they wear it -- a refreshing concept for many of those who find themselves in frustratingly bulky jackets when cold weather hits.

Although the thinness of the pieces from the new Descente collection might make it appear as if they won't be warm enough, the heat-technology that's added by the company allows it to adjust to one's body temperature in order to find the most comfortable setting.

Body Heat-adjusting Clothing
Innovative clothing designs that use heat adjusting technology to adapt to body temperature allowing for optimal comfort.
Flexible Clothing
Clothing designs that prioritize flexible movement while still being functional and protective, especially for winter wear.
High-tech Fabric Development
Advancing technological fabrics that prioritize fashion, functionality and durability in harsh weather conditions.

Industries Being Reshaped

Athletic Wear
Functional and fashionable winter athletic wear that adapts to body temperature for a more comfortable, versatile winter wear.
Outdoor Apparel
Winter apparel specifically designed for outdoor recreational activities that prioritizes flexibility, function and comfort.
Fashion/textile Industry
Design and development of innovative winter fabrics, materials, and designs for fashionable, functionable winter wear.
SCORE
5.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 78%
Freshness 8%