Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Upscaling
AC
Consumers are drawn to design-focused climate control appliances.
4.7
Trend score
Trend
What is the Upscaling AC trend?
Upscaling AC: Consumers are embracing personal cooling devices as a means of providing more sustainable and cost-effective temperature control. Beyond portability and functional convenience, cooling appliances are beginning to incorporate contemporary design features to appeal to the modern consumer who views the aesthetics of their appliances as an extension of their own taste. This shift ultimately speaks to the interest of everyday items as a means of furthering status.
Trend themes
Themes within the Upscaling AC trend
Three behaviours holding the trend together01
Design-Focused Cooling Devices
Cooling appliances are beginning to incorporate contemporary design features to appeal to the modern consumer who views the aesthetics of their appliances as an extension of their own taste, creating opportunities for innovative and stylish cooling devices.
02
Personalized Cooling Solutions
Consumers are embracing personal cooling devices as a means of providing more sustainable and cost-effective temperature control, leading to the development of compact and personalized cooling devices that are low-energy and energy-efficient.
03
Scented & Sculpted Air Filters
Air filters are being redesigned with a focus on being both powerful and beautiful, featuring innovative design inspiration and customizable features such as scented or aromatherapy touches.
Industry implications
What the Upscaling AC trend means for industry
Where the trend changes the playbookFor
Home Appliances
The design-focused cooling devices and personalized cooling solutions can be developed and marketed in the home appliances industry to appeal to the growing consumer interest in energy-efficient and stylish appliances.
For
Office Supplies
The personalized cooling solutions can be marketed to workplaces as a solution for office temperatures that are too warm, leading to opportunities for innovation and productivity in the office supplies industry.
For
Air Filtration
The scented and sculpted air filters can be marketed in the air filtration industry as a stylish and effective solution for consumers looking to improve the air quality in their homes or offices.
Workshop question
How can your brand create a more improve the presentation of your products to represent the sophisticated characteristic of the consumer?
Trend signals
Trend signals for Upscaling AC
Trend score 4.7 out of 10, from popularity 68%, activity 64%, freshness 8%.
Popularity68%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Upscaling AC trend
4 featured examples from Oct 9, 2015 to Jan 19, 2016CategoryEco
Personal Air Conditioners
'Evapolar' Cools an Immediate Area Instead of a Whole Room at the Office
Disruptive innovation opportunity: Incorporate built-in personal air conditioning systems into office furniture designs, providing employees with customizable climate control.
CategoryArt & Design
Sculpted Symbol Purifiers
The 'Magic Air Purifier' Air Filter Design Looks Like the Möbius Strip
As consumers increasingly prioritize the visual appeal of their home products, companies that focus on more stylish air purification designs will have a competitive edge in the ho…
CategoryTech
Bladeless Air Purifiers
The Dyson Pure Hot + Cool Purifies Your Air and Can Heat Up Your Room
The bladeless air purifier technology utilized in the Dyson Pure Hot + Cool presents disruptive innovation opportunities in the home appliance industry, particularly for companies…
CategoryTech
Scented Wearable Fans
The 'Mini Cooli' Wearable Bladeless Fan Provides Optimal Coolness
Scented wearable fans can add a stylish and comfortable element to fashion- and health-related accessories
